DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) has signed a new multiservice PaaS (Platform-as-Service) contract through its flagship data-analytics platform, TotalSocial, with a leading online audio content company that hosts the largest library of audiobook and podcasts in the world.
The deal with a wholly owned subsidiary of a Nasdaq issuer with a market capitalization of $1.1 trillion, is valued at C$365,000 and is in addition to existing client agreements and renewals of up to $1,000,000, as previously reported.
This contract will leverage the patented TotalSocial platform, and its expert data engineering team, for primary brand, audience and competitive intelligence research.
READ: DGTL Holdings wins fifth consecutive contract with Fortune 500 multimedia conglomerate
The first study will evaluate offline word-of-mouth and sentiment data during major industry events and new title launches in 2023. The second focuses on core audience and influencer segments to identify and analyze unique insights that might increase their recommendations. These studies will also identify what content and media channels are most effective for engaging core audiences and influencers for future marketing initiatives.
The studies will also collect, analyze, and measure offline and online word-of-mouth data on the most relevant and trending titles and then correlate this data with digital marketing activity to evaluate performance and ROI versus third-party contractor norms.
The goal of these studies is to support the client's sales departments by delivering a roadmap to new revenue growth for its top advertisers and channel partners and for marketing optimization for future industry events and social campaigns.
Chief Commercial Officer Steven Brown said in a statement: "We are thrilled to support one of the largest digital audio content brands in the world as their preferred data-analytics provider. This latest contract was secured from our unique ability to collect and analyze the key metrics that drive users to interact and incite quality engagement. TotalSocial has consistently provided this client with high quality insights that have developed core programming while growing user base and maximizing retention and usage."
Contact the author at jon.hopkins@proactiveinvestors.com