Guild Esports PLC (LSE:GILD, OTCQB:GULDF) has announced the launch of the Guild Studios, an in-house production and creative agency designed to connect brands and media owners with esports, gaming, Gen-Z and Gen-Alpha audiences.
Launching with secured campaigns and projects with major brands including Samsung, Guild Studios represents an important new revenue stream for the company, Guild Esports said in a statement.
Guild Studios enables the AIM-listed company to sell end-to-end creative services, production and consultation in esports marketing directly to brands, agencies and media owners.
It will sign client mandates for work on individual campaigns, independent from the selling of branding rights to Guild assets or IP.
Combining in-house production and creative services with Guild’s leading physical facility in Shoreditch and Guild's incubator programmes positions the company to become the premier agency to consult and execute gaming and esports briefs for brands seeking to connect with the estimated 600mln esports fans globally.
Guild Studios' campaigns will target online and video content, social media platforms, live esports events and in-game advertising.
Guild Esports chief executive Jasmine Skee commented: "Creating new revenue streams and generating value for investors are the company's key objectives for 2023.
“Guild Studios enables us to monetise our vast in-house expertise in esports by supporting brand owners and sponsors with innovative campaigns, branded content and advertising to a range of companies looking to grow their engagement."
Samsung contract signed
Since the January 2023 soft launch, Guild Studios has secured client mandates with brands including Samsung Mobile.
Guild Studios partnered with Samsung to support the Samsung Galaxy S23 smartphone launch at Westfield White City earlier in February, where Guild created an influencer talent-led event, followed by a 'Roll-Up' Mobile Esports day on 25 February to demonstrate the gaming performance of the Galaxy S23.
That marks the third time Guild has partnered with Samsung; Samsung Display has been Guild's official display partner since June 2021 and Samsung’s TV/AV division has been Guild's Official TV partner in the UK and Ireland since June 2022.
"We were delighted to work with Samsung for the launch of the new Galaxy S23,” said Skee. “It is the third time they have partnered with us since becoming a major sponsor in June 2021, highlighting the strength of our value proposition and ability to engage with otherwise hard-to-reach Gen-Z and Gen-Alpha consumers."