Animoca Brands Corporation Ltd's subsidiary Animoca Brands Japan is bolstering its Web3 offering with the company’s investment in Taiwan-based Passion Labs, a proof-of-engagement platform providing customer experience and community engagement tools for brands and customers.
Following the investment, both parties will develop their Web3 strategies and create Web3 communities with the use of Passion Labs' technology for KOC (key opinion consumer) analysis in Japan.
Passion Labs’s client base revolves around luxury and automotive brands in Japan and Asia-Pacific where the company is providing analytics to empower users with data ownership and help brands build communities.
Integral part of Web3
Animoca Japan co-founder Kyoya Okazawa said: “We are thrilled to invest in Passion Labs because we believe that its services will be an integral part of Web3, where community engagement is critical.
“Last December, we joined Passion Labs’ founder Keegan Huang and Porsche’s marketing director Daniel Feucht on stage at NFT Taipei to discuss what Web3 means for luxury brands.
“The role of key opinion consumers is important because Web3 seeks to empower the community. We will continue to contribute to the value creation of companies in Web3 through these investments.”
About Passion Labs
Founded in 2022, Passion Labs envisions and enables a world of true data ownership.
It is a proof-of-engagement platform, where the company redefine the data-sharing infrastructure between brands and users through “NFTs as Cookies”.
Passion-enabled NFTs act as zero and first-party data for brands to strengthen their customer channels while bringing users full control of their personal data and unlocking branded culture and experiences.
Passion Labs co-founder and CEO Keegan Huang said: “It is with great pleasure and honour that we announce that we have entered into a capital and strategic alliance with Animoca Brands Japan, with whom we already had the pleasure to support Bentley Japan’s entrance into Web3.
“This is meaningful as Taiwan steps into the global spotlight of leveraging proprietary blockchain technology to fuel communities.
“Our entrepreneurial journey was inspired by Animoca Brands and Mr Yat Siu, whose advice, example, leadership, and conviction in supporting builders and shaping the world for the better served as a beacon, helping us to navigate the uncertainties of entrepreneurship."