Progressive Planet Solutions Inc (TSX-V:PLAN) revealed it has struck a partnership with one of North America's top three big box retailers to distribute Wundercat cat litter, one of its signature animal products, across British Columbia.
In a statement, the Canadian firm said this partnership will allow it to expose the brand to “millions of customers” across the province.
Wundercat is an eco-friendly and high-performing cat litter line that is available across North America, one of more than 200 products it distributes.
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"We already ship over 2.3 million consumer products annually to over 10,000 locations across North America and this new distribution partner, which will feature Wundercat, will help us further the reach of the Progressive brand and its planet-friendly products," said Ian Grant, COO of Progressive Planet, in a statement.
"The new supply agreement advances our strategy of increasing the market penetration of our best-selling brands and discontinuing less profitable private label brands," added Grant. "Selling Progressive Planet branded products offers greater gross margins, with lower carrying costs, compared to private label alternatives. It also accelerates Progressive Planet's move to its lean and focused manufacturing model."
Progressive Planet uses natural products to create planet-friendly solutions in cement, agriculture, animal health.
Contact Angela at angela@proactiveinvestors.com
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