Gamelancer Media Corp. (CSE:GMNG, OTCQB:GAMGF) told investors it has now expanded the scope of its media partnership with Snap Inc (NYSE:SNAP).
The company, in a statement, said that with numerous popular short-form video programs currently hosted on Snapchat's ‘Stories’ page it aims to include additional programs and creator partnerships through the deepened engagement across its 29 Snapchat channels.
It highlighted that growing its existing partnership is a natural next step as its subscribers and revenues are continually increasing.
“With a specific focus on producing short-form series that resonate with Gen Z and young Millennials, Gamelancer Media will expand upon its original content with new series and creators covering topics such as beauty, fashion, crime stories, cooking and more,” the company said.
In terms of the commercial factors underlying the move, Gamelance highlighted that it presently has some 3.7mln subscribers to date on Snapchat which drive some US$440,000 of recurring monthly revenue, across 23 channels.
Gamelancer has now added six additional channels taking its tally to 29, which is expected to have a direct positive impact on earnings.
It describes Snapchat as a unique opportunity for brands to create authentic connections with its extensive Gen Z and younger Millennial audiences – the social platform overall has some 375mln daily users (around 750mln monthly active users) and it is said to reach 75% of 13 to 34 year olds and 90% of 13 to 24 year olds spanning more than 20 counties.
Overall, expanding on Snapchat grows Gamelancer’s presence to some 44 social media channels which in aggregate have 37mln subscribers and over 2bn monthly views.
"Snapchat's Stories page is the best way for the community to discover creative, diverse content from Canadian publishers and content partners around the world,” said Nader Mohamed, Snap’s media partnership lead for Canada.
“We're excited to continue working with Gamelancer as they continue to build their presence, tapping into the unique and highly engaged audience on Snapchat, and grow to new and exciting levels in 2023."
Gamelancer chief executive Jon Dwyer, meanwhile, added: "Our current partnership with Snap Inc. has been very successful and we are thrilled to broaden the scope of our existing arrangement, which first began March 29, 2021.
“The collaboration has been such a great experience and our Shows on Snapchat have amassed a combined total of over 3.7 million subscribers to date. We look forward to cultivating new and exciting content and amplifying our partnership with Snap Inc."