Gamelancer Media Corp (CSE:GMNG, OTCQB:GAMGF) announced that it has finalized a partnership agreement with TikTok North America, sending its shares higher.
The media company said the landmark achievement strengthens its capabilities as a full-service media partner to brands and creators as it continues to experience meteoric growth averaging 1.4 million new members monthly.
Boasting one of the largest gaming communities on TikTok with over 31 million followers across its 12 TikTok accounts alone, Gamelancer Media said it offers expertise in building loyal and engaging online communities. As a modern media enterprise, it provides a unique opportunity for brands to create authentic connections with its extensive GenZ and younger Millennial audiences through ad space on its network of 44 owned-and-operated channels and full production capabilities.
With over 37 million total followers and subscribers across its social media platforms to date, Gamelancer Media said brands have a unique advantage in making authentic connections with their desired demographic through custom-branded short-form content that resonates with these audiences.
WATCH: Gamelancer Media announces partnership with TikTok North America
"We're thrilled to be partnering with TikTok," Gamelancer Media chairman and CEO Jon Dwyer said in a statement. "It's been amazing watching the platform grow and we can't wait to cultivate our creative vision on the app and with our partners at TikTok through engaging and relatable custom short-form content."
The company noted that the partnership with TikTok, which has over 1 billion monthly active users around the world, aims to introduce integrations that further strengthen its creator program, increasing brand and creator opportunities and creator content monetization on the platform.
It said it has successfully executed a variety of brand and creator agreements through its creator program, bolstering content monetization and building out market share. The collaboration enables Gamelancer Media to cultivate opportunities for creators to earn and/or increase their revenues, it added.
“We pride ourselves on the fact that we are able to create content that resonates with our audiences and to foster long-term authentic connections between our brand partners and our Gen Z and younger Millennial followers and subscribers,” Dwyer continued. “We aim to uplist to a senior Canadian exchange in the near future and plan to keep the cap table intact. The new partnership with TikTok is one of the key elements in our growth plan for Gamelancer.”
Gamelancer’s shares traded up 6.3% at C$0.17 shortly after noon in Toronto.
Based in Toronto, Gamelancer Media is a media and entertainment company producing short-form video content for brands, which it broadcasts on its owned and operated TikTok, Instagram and Snapchat channels.
The company produces and distributes content across its 27 owned-and-operated channels to over 37 million followers & subscribers, generating over 1.8 billion monthly video views.
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