DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) said it has signed a new audience segmentation Platform-as-a-Service (Paas) contract for its flagship data analytics platform TotalSocial with one of the largest media publishing companies in North America.
The publishing company is wholly owned by a Nasdaq-listed Fortune 500 multimedia conglomerate with a market capitalization of C$4 billion, DGTL noted.
The company said for its fifth consecutive contract, this long-term client has selected its most iconic media brand to engage TotalSocial for a robust audience segmentation project.
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The study will deliver deep and diverse profile and behavioural data on digital and print media audience segments across 15 industry verticals and correlate this data against historical competitive research within TotalSocial's proprietary 10-year database, it added.
DGTL chief commercial officer Steven Brown said the company has developed a strong practice in delivering unique data and analytical insights to the global digital and print advertising community.
He noted that primary audience research data empowers marketing and sales executives with vital decision-making tools to design and deploy budgets on optimum content, channels, and advocates.
“TotalSocial provides clients with a competitive edge in a marketplace that relies heavily on consumer advocacy, referrals, and recommendations,” Brown said.
“Our patented methodologies, 10-year database and award-winning data-analytics products are powerful tools for fully understanding the current trends within key audience segments, which is the key to maximizing advertising revenues.”
Based in New York, DGTL (Digital Growth Technologies and Licensing) is a digital media technologies accelerator with flagship digital marketing content and data analytics brand TotalSocial.
The company specializes in accelerating fully commercialized enterprise-level SaaS (Software-as-a-Service) companies entering a rapid growth lifecycle stage within the sectors of social, mobile, gaming and streaming.
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