Animoca Brands Corporation Ltd subsidiary Animoca Brands Japan has invested in Virtual Arts Inc to support Virtual Arts' expansion in Japan.
It will also provide content for DanceFight, a dance battle app published by Virtual Arts for the global street dance community, featuring bracket-style tournaments, crowd and celebrity judge voting and more.
Skill-based talents
Virtual Arts is creating a new home for skill-based talents, with its first experience being the DanceFight app, in which dancers record their signature dance moves and compete in one-versus-one battles, tournaments, and leagues with other epic dancers.
In May, dancers will be able to tap a button in DanceFight to transform themselves into dancing avatars to compete in bracket-style tournaments with crowd voting and prizes.
“We are pleased to have the opportunity to invest in Virtual Arts, a company that has already been supported by our parent company Animoca Brands,” co-founder of Animoca Brands Japan Kyoya Okazawa said.
Web3 ecosystem
“We will continue to work with our head office to invest in the Web3 space to foster the growth of companies contributing to the Web3 ecosystem. We believe that we will be able to accelerate Japan's transition to Web3 by working with our headquarters to identify companies from around the world that have opportunities in Japan.
“Animoca Brands Japan will continue to do its utmost to contribute to the expansion of the Animoca Brands ecosystem.”
“The investment from Animoca Brands Japan will help us to bring our platform to the Japanese market and connect with Japanese street dancers, whose talents have been gaining worldwide attention,” said Virtual Arts co-founder and co-CEO Rich Sloan.
“We will work with Animoca Brands Japan to create a society in which talent is rewarded for their contributions through solutions that Web3 uniquely makes possible.”
About Animoca Brands Japan
Animoca Brands Japan was founded in 2021 as a strategic subsidiary in Japan of Animoca Brands Corporation Limited.
Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists and game companies.
This Japanese offshoot provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem in through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans.