Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc, which provides real-time data analytics through artificial intelligence (AI), revealed that through its procurement partnership with TELUS, it has signed on Predator Ridge, one of Canada’s premier golf and real estate companies as new customer.
The Vancouver-based data intelligence and wallet pass technology company said that Predator Ridge will use Fobi's digital wallet platform to digitize member cards and the identification process at the resort, as well as build a new loyalty program to reward residents, members, and guests.
Fobi and TELUS will earn one-time revenue from this deal through an annual license, and recurring software-as-a-service (SaaS) revenues through a monthly subscription, said the company.
READ: Fobi AI inks $120K PulseIR deal with the Turnium Technology Group
By implementing Fobi’s Wallet Pass platform, Predator Ridge will be able to offer a secure and mobile-friendly guest and member experience by providing an all-in-one digital credential that will be used for verification, loyalty, and direct communications. As a result, Predator Ridge members will be able to receive secure, personalized communication directly on their mobile devices.
Smart City
Predator Ridge will become one of the first Smart City implementations for Fobi. With digital identification driven by TELUS and Fobi, the Digital Wallet Pass will allow members to leverage the secure credential for other select partners in the Okanagan region, said the firm.
The project also delivers on TELUS and Fobi’s commitments to support their customers with their ESG goals, helping Predator Ridge eliminate plastic cards by replacing them with digital membership and loyalty cards.
In a statement, Michelle Beaudry, the digital marketing manager at Predator Ridge, said they are “excited” to be partnering with Fobi to “digitize their identification process” at Predator Ridge, and build a new loyalty program to reward their residents, members, and guests.
“We selected the Fobi platform based on the flexibility it provides us to fit within our varied onsite amenities and the ability to tie it into our centralized, secure data platform,” added Beaudry. “The data we will receive from Fobi will assist us in filling data gaps and enable us to better understand our guests, their preferences and how we can improve our guest experience.”
Meanwhile, Fobi founder CEO Rob Anson noted that Predator Ridge is constantly looking for ways to differentiate themselves in the competitive BC golf space.
“Using our Digital Wallet Pass platform is a great way for them to do this and deliver significant business and member benefits,” added Anson. “We look forward to working with their talented team and developing new features and functionality that we will be able to leverage as we continue to target the global resort and hospitality space.”
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive