Chill Brands Group PLC (LSE:CHLL, OTCQB:CHBRF), the international consumer packaged goods company, has announced the addition of its first third-party brand to the Chill.com website.
Products from Mad Tasty, America's leading brand of hemp-infused beverages, are now available for purchase by US consumers on Chill.com. Founded in 2018 by the Grammy Award-winning lead singer of OneRepublic, Ryan Tedder, Mad Tasty offers a range of functional and hydrating beverages infused with premium hemp extract. The brand is partnered with Interscope Records and has enjoyed extensive media coverage from outlets including Forbes, Fortune, Rolling Stone, British GQ and Buzzfeed.
Over the coming weeks and months, Chill Brands said it and Mad Tasty will engage in a variety of cross-promotional activities to drive engagement and sales via Chill.com.
The company intends to develop the site as an online destination for sales of unique products while championing categories of in-demand consumer-packaged goods that may be underserved or overly restricted by existing eCommerce marketplace sites. Chill Brands will earn commissions from all sales made on the site.
The company also said it has reached agreement with five additional brands and continues to negotiate with numerous others with a view to selling their products on the Chill.com marketplace, noting that further updates will be issued in due course.
In a statement, Callum Sommerton, chief executive officer of Chill Brands, commented: "We are extremely proud to welcome Mad Tasty to Chill.com and can think of no better brand partner to kickstart this expansion of our eCommerce strategy.
"This is the first visible step towards the creation of a marketplace on Chill.com, which we intend to aggressively develop as a home for novel products, natural ingredients, and compelling brands. Most importantly, this marketplace model will also serve as a scalable new revenue stream that will complement the imminent expansion of our own 'Chill' branded product range."
Dan Kelly, vice president of National Accounts for Mad Tasty, added: "We are thrilled to be joining the Chill.com marketplace and are excited to continue growing our audience with the Chill Brands team. Mad Tasty has been built around cutting-edge, innovative ideas and we are certain that Chill Brands' approach will be of huge value to us and other brands that join."