PlantX Life Inc. (CSE:VEGA) said it has added Nowadays plant-based chicken nuggets to the growing roster of brands adopting its e-commerce fulfillment platform solution.
The plant-based product retailer said the addition of Nowadays further leverages its existing sophisticated warehousing and logistics capabilities.
“For emerging plant-based brands, fulfillment is everything. In order to compete, brands need to ensure that they are able to quickly and efficiently get their products into the hands of their passionate consumers,” PlantX CEO Lorne Rapkin said in a statement. “It’s no surprise then that e-commerce fulfillment is becoming one of PlantX’s faster-growing and more profitable initiatives as we are addressing one of brands’ biggest pain points.”
READ: PlantX Life unveils new collaboration with Minor Figures at its flagship XMarket retail store in Venice Beach, California
“At the same time, each new brand we onboard builds greater scale, helping us extend our reach, create more awareness, boost our search engine optimization efforts SEO, and drive growth for our company,” Rapkin added.
PlantX noted that San Francisco-based Nowadays is a Public Benefit Corporation focused on the health side of plant-based meats.
Its first product is a crispy and juicy plant-based riff on chicken nuggets that closely mimics the classic chicken experience - crispy on the outside and a juicy, 'whole-cut' meaty texture on the inside. The nuggets are made with a handful of simple ingredients including pea protein, wheat flour, sunflower oil and yeast and mushroom extracts, and contain no GMOs, no soy, and no questionable additives.
The company noted that Nowadays also boasts an excellent source of protein and lower calories, fat, and sodium than most of the competition, adding that consumers can find the Nowadays nuggets – until they sell out – here.
“Nowadays nuggets are among the most nutritious options in the industry. But the great taste is really what has made these nuggets so popular. We are certain they will be a popular offering with consumers," Rapkin continued.
Nowadays founder Max Elder said: “We see PlantX’s as a strategic partner that will help us fulfill our mission of being a leader of delicious, nutritious, clean-label plant-based foods that are widely accessible to all. With their turnkey technology solution, we will be able to provide our customers with a best-in-class shopping experience. We are also looking forward to reaching new customers by tapping into the new and significant audience that PlantX has through its platform.”
As the digital face of the plant-based community, PlantX’s platform is a one-stop shop for plant-based products. With its fast-growing category verticals, the company offers customers across North America more than 5,000 plant-based products.
In addition to offering delivery service for meals and indoor plants, the company currently has plans underway to expand its product lines to include a juice and coffee company.
Contact the author at stephen.gunnion@proactiveinvestors.com