Animoca Brands Corporation Ltd has collaborated with world-renowned Hong Kong designer Vivienne Tam and other Cyberport firms such as Hepha and EW Metaverse to bring the streets of Hong Kong to the New York Fashion Week.
Through the curation of Tam and Animoca Brands, blue chip NFTs, such as Bored Ape Yacht Club, Mutant Ape Yacht Club, Cool Cats, Mocaverse, Meebit and CryptoPunks, also adorned the streets of virtual Hong Kong.
This novel initiative introduced to the audience a brand-new fashion experience by interweaving creativity, artistry, the prowess of technologies, the synergy between members of the Cyberport community, and the charm of Hong Kong.
Virtual Hong Kong
Animoca co-founder and executive chairman Yat Siu said: “It is a privilege to work with Vivienne and Hepha to bring a virtual Hong Kong to the New York Fashion Week.
“The various NFTs featured in the show represent some of the most loved and impactful brands in the open metaverse.
“It is awesome to see them being brought to life on Vivienne’s runway.”
About Vivienne Tam
Vivienne Tam, honoured by Forbes magazine as one of the '25 Top Chinese-Americans in Business', is an international designer known for her culture-bridging, east-meets-west approach to design.
She is a pioneer in global collaborations marrying fashion with technology leaders such as HP and Tencent.
Tam is an enthusiast of fashion-tech and Web3 technologies, and founded EW Metaverse, a Cyberport fashion tech company.
She said: “When I broached the idea of setting my runway against the background of a metaverse, I immediately thought of Animoca Brands and Hong Kong’s Cyberport.
“There are so many talents in Hong Kong, both from local and international origins, equipped with out-of-the-box ideas, top-notch technologies as well as an adventurous can-do spirit.
“I take pride in what we have achieved together with Animoca Brands and start-up Hepha in the New York Fashion Week.
“I would also like to take the opportunity to thank Cyberport and the Hong Kong Economic and Trade Office in New York for their support in making this wonderful show possible.”
About Cyberport
Cyberport is Hong Kong’s digital technology flagship and incubator for entrepreneurship with more than 1,900 members including in excess of 800 onsite and close to 1,100 offsite start-ups and technology companies.
Notably, Animoca is headquartered in Cyberport, while Hepha is a Cyberport incubatee.
Cyberport CEO Peter Yan said: “It is delightful to witness a perfect Hong Kong story showcased in an international arena as prestigious as the New York Fashion Week.
“EW Metaverse, Animoca Brands and Hepha innovatively applied the metaverse and NFT technologies to the fashion runway, making Vivienne’s show a spectacular success, and presented us with the exciting possibilities of Web3 technologies in art and entertainment.
“We look forward to seeing more collaborations within the Cyberport community, and further synergy between Hong Kong and global talents in the development and application of fashion-tech and other technologies.”