Gamelancer Media Corp said it is attending this year’s Super Bowl battle between the Philadelphia Eagles and the Kansas City Chiefs to produce content with the TikTok Sports & Gaming Division.
The company said as an established creator of short-form video content that often features sports superstars from various leagues, it was thrilled at the opportunity to attend the prestigious event alongside the social media giant.
Gamelancer COO Mike Cotton said TikTok has established a strong presence throughout Super Bowl week, including activations and events.
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“Gamelancer Media boasts one of the largest Gen Z and Millennial networks on TikTok and is increasingly working closely with TikTok as we grow our network and expand our brand engagements into more diverse sectors, including sports, gaming, and music, among others,” he said.
“The Super Bowl is the ultimate event in live entertainment and we're thrilled to have a presence throughout the weekend.”
Gamelancer has a following of more than 30 million across its 14 TikTok channels, making it one of the largest communities on the platform.
Acquired by Wondr Gaming, the media and entertainment company owns and operates a total network of 27 channels with over 37 million followers and subscribers across its combined social media platforms.
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