Cinedigm Corp (NASDAQ:CIDM) revealed that it has integrated ROW8, which offers the newest Hollywood movies, into the company's recently launched flagship streaming service Cineverse.
The Los Angeles-based premier streaming company said that through the partnership with ROW8, Cineverse is now offering consumers the ability to rent recently released premium movies, as well as select films still in theaters on a transactional video-on-demand (TVOD) basis.
ROW8 offers the latest Hollywood movies, fresh from their theatrical runs and makes them available to consumers before they are released on subscription streaming services. Hit films available at launch include Black Panther: Wakanda Forever, Puss in Boots: The Last Wish, Babylon, Plane and M3GAN, said the company.
READ: Enter the Cineverse: Cinedigm's new streaming service is a galaxy of independent content
According to Cinedigm, the partnership with ROW8 “substantially increases the breadth of content” on Cineverse by providing access to premium titles via a "Still in Theaters" promotional shelf on the website's main page and a dedicated section on Cineverse showcasing ROW8's full content offering.
ROW8’s entire catalog of over 2,000 titles will be featured on Cineverse and available within Cineverse’s search feature. Premium titles can be rented via cineverse.com with support for viewing rented titles on additional platforms coming shortly.
"ROW8 has established itself through their consumer-friendly approach to transactional streaming and by providing access to major Hollywood studios as well as independent new releases and evergreen titles,” said Tony Huidor, chief technology and product officer, at Cinedigm.
“With this deal, Cinedigm significantly enhances Cineverse's film catalog and joins an elite club of streaming platforms that offer in-theater and newly released films”
Huidor said the company continues to work towards making Cineverse the “Spotify of Film,” giving movie lovers one of the “most compelling streaming experiences” in the industry.
ROW8 has licensing deals with big Hollywood studios such as Disney, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures, and Warner Brothers, among others. In addition, Cinedigm’s own upcoming theatrical releases will be distributed on Cineverse through ROW8, resulting in unprecedented access to Cinedigm’s content catalog across all business models (TVOD, SVOD, AVOD and FAST) in one destination.
Meanwhile, ROW8 founder and president Jasmina Christoph, said her company was “thrilled” to be partnering with Cinedigm to bring “the newest” Hollywood movies to their consumer base through Cineverse.
Cinedigm’s secret sauce is its technology platform, an extension of when the company first made a name for itself by revolutionizing digital projection in movie theaters. It currently takes content from some 800 suppliers and distributes it across 100 different streaming platforms and partners where it's interoperable.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive