Givex Corp (TSX:GIVX, OTCQX:GIVXF) said the major sporting events in February and March bring opportunities for restaurant operators to utilize technology to improve operations and maximize revenue.
Restaurant owners should start by analyzing data from their point of sale (POS) and online ordering system to make informed business decisions, the company said, noting that historical POS data can offer insight into the highest-traffic times, the strongest sellers and the most profitable menu items, helping restaurant owners develop promotions and create the most concise and efficient game-day menu.
"By making an investment into a unified platform which includes an integrated POS (point-of-sale) platform and online ordering system, restaurant operators can create efficiencies for their staff and a seamless experience for their customers," Mo Chaar, chief commercial officer of Givex said in a statement.
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"As customer behavior continues to trend more online, it's imperative that restaurant operators take the necessary steps to leverage their tech stack to strategically prepare for big game days," he added.
Additionally, POS data can help restaurant owners develop a staffing plan to properly manage the influx of orders, the company said.
Another key step in preparing for game days is offering a mobile-friendly online ordering platform that is both easy for customers to use and integrates with the restaurant's point-of-sale system, Givex added.
Once the game day menu is set, restaurant operators should leverage other cost-effective marketing tools to get the word out, such as email, social media, loyalty programs and in-app promotions. Offering exclusive rewards to your loyal customers or menu items via those channels can drive an already-loyal audience to make an order or visit the restaurant.
"Big game days offer a great opportunity for restaurant owners to turn fans into long-term customers," said Chaar. "Restaurant owners need to be strategic about every aspect of the game day experience – whether in the restaurant or delivery or pickup orders – to build the relationship with the customer to drive repeat business."
Givex offers gift cards, point-of-sale system GivexPOS, loyalty programs, Kitchen Display System (KDS) and more. It provides merchants with customer engagement, point of sale and payment solutions, all in a single platform. It is integrated with 1,000-plus technology partners, creating a fully end-to-end solution that delivers powerful customer insights and its platform is used by some of the world's largest brands across the globe, comprising approximately 118,000-plus active locations across more than 100 countries.
Contact the author at jon.hopkins@proactiveinvestors.com