MySize Inc (NASDAQ:MYSZ) has announced that Harper & Neyer, a leading Spain-based menswear brand, has fully implemented and gone live with its Naiz Fit software-as-a-serve (SaaS) sizing solution.
Israel-based MySize said Naiz Fit is being utilized across Harper & Neyer's global e-commerce sites to reduce returns related to size and fit issues.
"Naiz Fit is emerging as the leading SaaS-based sizing solution for European fashion brands and retailers,” MySize CEO and founder Ronen Luzon said in a statement. “Through our physical presence and the Naiz Fit team in Spain, MySize has deep marketing and service reach into the EU market, which is further fueling product adoption and accelerating growth for the MySize portfolio of sizing solutions.”
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With a strong European presence through 21 stores in Spain, France, Italy, Andorra, and Portugal, as well as Mexico, MySize said Harper & Neyer's "dressed to win" motto reflects a brand with a clear target for active men who love fashion and require a stylish, elegant and casual outfit.
"Our customers have a distinct taste in style that Harper & Neyer's masculine collection embodies so well. Proper fit is essential to style and comfort,” Harper & Neyer CEO Nabil Salah said. “The Naiz Fit sizing tool seamlessly integrates into our e-commerce sites to lead our customers to the best size selection for their body and shape.”
MySize is an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients.
The company’s sizing solutions, MySizeID and Naiz Fit, are SaaS products offered to fashion brands and retailers worldwide.
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