AMPD Ventures Inc (CSE:AMPD, OTCQB:AMPDF) announced that its subsidiary Departure Lounge's immersive VR music video "The Dark VR” will premiere as an official selection in the XR Experience Competition at the popular South by Southwest (SXSW) festival in March.
Co-produced with electronic music label Monstercat’s artist Whipped Cream, the mixed reality project is a full 3D reimagination of the artist’s “The Dark” music video.
“The Dark VR” utilizes many of the same assets that were captured and built for the 2D version, but allows fans to immerse themselves in Whipped Cream’s “creative vision,” AMPD said in a statement.
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To create the immersive experience, Departure Lounge used its volumetric Metastage to capture Whipped Cream’s performances as photorealistic, digital 3D holograms which were then brought into photorealistic digital 3D environments built by the Departure Lounge creative services team.
The ability to shoot holographic performances on “digital location” radically enhances the creative options available to artists and production teams without the complications of shooting in real-world locations, the company told shareholders.
"The Dark Music Video and The Dark VR projects showcase the studio technologies and creative teams at Departure Lounge coming together in the cohesive way we envisioned when we started the company," said Adam Rogers, vice president of creative and head of studio at Departure Lounge.
Rogers is also executive producer for "The Dark” and will be available for mentor sessions during the SXSW events for those interested in XR, Metaverse and Immersive Storytelling.
"It was a thrill to work with Whipped Cream to help her explore the evolution of her amazing creative vision using these new approaches and it's gratifying that a festival of the calibre and prestige of SXSW has chosen to recognize the technical and creative achievement that has gone into this project,” Rogers added.
Founded in 1987, SXSW, is one of the world's largest and most prestigious music and media conferences and festivals, bringing over 150,000 visitors to Austin, Texas every year.
SXSW 2023 takes place between March 10 and 19.
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