ASOS is ramping up its turnaround plan, using marketplace technology to grow its partner fulfils programme.
The fast fashion retailer is working with Mirakl marketplace, a drop shipping solution company, to expand its programme.
The move is part of ASOS’ plan to better manage inventory levels, outlined by chief executive José Antonio Ramos Calamonte in his 12-month turnaround plan.
Orders placed on the ASOS app or website will be fulfilled directly by the brand, as opposed to an ASOS warehouse.
According to a press release, the approach allows the online firm to offer a wider range of brands.
ASOS is currently working with 23 brands in the UK and Europe that fulfil orders directly and by using Mirakl’s technology, ASOS said it can expand the service.
“The Partner Fulfils programme is a key tool to enable us to offer our customers better product availability and product width, with minimal impact on our own supply chain operations,” said Cliff Cohen, chief technology officer.
The move is the latest tactic adopted by ASOS to clear excess stock, having recently announced a partnership with Secret Sales, which it hopes will reduce the level of markdowns.
Better stock management levels were first announced in the group’s full-year results as part of a 12-month turnaround plan.
Calamonte said the business planned to write of up £130mln worth of stock, with high inventory levels, rising to £1.1bn by the end of August, a result of customer returns, the cost-of-living crisis and slower lead and delivery times.