Versus Systems Inc. (NASDAQ:VS, CSE:VS) has announced that it will partner with automated debt collection and artificial intelligence (AI) company Resolve Debt Inc. to bring gamification and interactive elements to Resolve’s existing AI-powered credit and debt management products and customers.
The company said the goal of the partnership is to address a portion of the $4.5 trillion US consumer (non-mortgage) debt market.
“This is a unique opportunity for Versus,” Versus founder and CEO Matthew Pierce said in a statement. “We get to partner with experts and new generation technology innovators in fintech, payments, and generative AI who have successfully built significant fintech and AI businesses in the past.”
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Versus explained that it uses interactivity and rewards to make advertising and entertainment more engaging, driving consented first-party data for brands that want to connect with their consumer base. Resolve uses artificial intelligence to guide companies in engaging with consumers who want to manage their arrears.
The unique partnership will incorporate AI and gamification to provide a cutting-edge user experience, helping consumers manage and pay their debts effectively and efficiently, the company said.
“It’s a new application for products and methods that we have long believed in,” Pierce added. “Our entire product suite has always been built around the effectiveness of interactivity and rewards to incentivize end users. Adding this expertise to Resolve’s generative AI platform will help more companies provide appropriate repayment solutions to consumers cost-effectively, at scale.”
Trent McKendrick, Resolve’s founder, commented: “Consumer debt and past due collections in the United States is an enormous issue, managed by outdated methods in the digital age. We’re nearing a trillion dollars in credit card debt alone and seeing card usage at an all-time high.
“Resolve is providing businesses with the best technologies to help their consumers manage their finances, pay down their debts, and become debt-free. Versus leans into a scalable solution that prioritizes positive and beneficial solutions for a consumer base that is tired of aggressive and forceful debt collection methods.”
Resolve’s product manager for AI and machine learning (ML), Gonzalo Mordecki, said the company’s AI automates the tedious tasks, leaving businesses with more time to do what they do best and serve their customers.
“Data-driven algorithms optimize time of day, frequency of messages, and suggestions on which accounts to reach, according to risk modeling,” Mordecki added. “Our conversational AI assistant also automates frequently asked questions, leading to targeted user engagement and quality actions being taken, using our white label arrears.com repayment portal.”
Versus offers production services, the XEO platform, and rewards to drive audience engagement across all kinds of media and events from live sports to video games, and from streaming media to broadcast. The Versus platform can be integrated into mobile, console, and PC games, as well as streaming media and mobile apps.
Contact the author at stephen.gunnion@proactiveinvestors.com