ARway Corporation (CSE:ARWY) said it has launched major upgrades to its spatial computing wayfinding platform for the real-world metaverse.
The upgrades include spatial video content, full occlusion, and enhancements to the user experience of the ARway Creator Portal.
Videos can be added as spatial content in augmented reality during the wayfinding experiences for visitors to interact with. This additional no-code template allows brands, properties and customers to publish interactive media in their air space by click-drag-and-drop.
READ: ARway launches its newly-developed Image Access Point technology
Videos published through ARway are location persistent and provide a multi-player experience to all visitors in a location.
They can increase:
- Monetization capabilities: Digital billboards, advertisements, promotions and more are enabled for ARway customers, driving revenue and brand awareness
- Engagement: Enhanced levels of engagement for visitors with interactive media
- Stickiness: Increased activation and experience time in spatials drive adoption and retention of users
Video content is an additional feature to existing no-code template inventory: 3D models, images, hotspots, audio and text. Video content type can be enabled with subscription to the AR Content Package offering at $1,200 per month or as an A-la-Carte content item at $250/per month. Heavily requested by early adopters and pilot projects, the video template is a significant addition to the ARway advertising inventory.
Full Occlusion AR experiences and content must be in harmony with real-world objects with an unobstructed field of view to create truly immersive experiences. With latest breakthroughs in ARway’s computer vision capabilities, objects located in the physical world will not be blocked or occluded by digital AR content.
This latest version of occlusion eliminates edge cases and variation in physical surroundings to provide an enhanced visitor experience. Mobile devices powered by ARway can track planes, surfaces, edges and light to guide visitors with improved accuracy and no distortions.
Creator Portal Studio User Experience Enhancements
Users of the ARway web creator portal have an enhanced user experience when creating maps and authoring content. The visual uplift is in line with modern design and content tools like Figma, Adobe and Canva with the power of spatial computing embedded in them. Heavily requested by early adopters and pilots, these enhancements improve the workflow and stickiness of the web studio for users, while boosting their productivity.
ARway recently announced a significant upgrade to its spatial computing Software Developer Kit (SDK) with the release of version 2.0. Launching the SDK and its latest updates contributes to the expansion of ARway as a major player in the spatial computing and wayfinding market.
The launch of version 2.0 SDK marks the completion of the last major component of the AR wayfinding and spatial computing platform. The full ARway platform offering consists of the ARway app - for spatial mapping, The Creator Portal - for content management and analytics, and The ARwayKit SDK - for custom apps and integrations. The ARway SDK is being offered as a SaaS platform or can be used in limited ways for free with the ARway watermark.
ARway is a no-code spatial computing platform for the real-world Metaverse. It enables AR-enhanced indoor navigation and wayfinding solutions for large, multi-purpose venues enabled by marker-based tracking using QR codes. Visitors can access a venue map by scanning a QR code with their smartphone upon entering the venue to navigate to any Point of Interest (POI) with step-by-step directions, learn information about those POIs, and interact with rich AR content and experiences along the way.
The ARway offering has an unlimited number of use cases for augmenting physical spaces in the metaverse, consisting of indoor navigation with AR activations to improve the visitor experience in large and complex spaces. With value propositions spanning multiple industries and use cases, ARway leverages Nextech’s 3D/AR technology solutions to new substantial markets, for use by creators, brands, and companies.
Contact the author at jon.hopkins@proactiveinvestors.com