DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) announced it has signed a contract with an entertainment development and production company led by an unnamed NBA star.
Although silent on the identity of the company, DGTL described its leader as an “NBA sports icon” in a statement.
The Platform-as-a-Service (PaaS) service agreement leverages TotalSocial, a social media analytics software owned by DGTL’s subsidiary Engagement Labs (TSX-V:EL), to measure the effectiveness of a title consumer packaged goods (CPG) sponsor of one of their most successful entertainment programs to date, according to DGTL.
READ: DGTL Holdings signs Fortune 500 social technology brand as new client account
The firm told shareholders that the success of an initial advertising performance study contract led to the new agreement.
According to DGTL, the deal will provide “unique data and insights to the client's advertising and sponsorship support team” to maximize advertising revenue and growth.
TotalSocial will deliver a range of data and analytics reporting on KPIs (key performance indicators) such as brand awareness, purchase consideration, and recall of relevant marketing activations and social media channels, including Instagram, Twitter, and TikTok. The study provides recommendations for the brand sponsor and to maximize growth and business performance for the client's advertising solutions, the firm added.
“Once again, TotalSocial's unique data analysis platform has won a promising new Fortune500 level account,” said Steven Brown, Chief Commercial Officer of DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF)
“This new client recognizes that our proprietary data and patented diagnostic methodologies have an enormous impact on advertising spend and empower brands to maximize their marketing ROI and increase sales conversion.”
Based in New York, DGTL (Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized enterprise level SaaS (software-as-a service) companies entering a rapid growth lifecycle stage within the sectors of social, mobile, gaming and streaming.
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