PlantX Life Inc. (CSE:VEGA) has announced a new collaboration with Minor Figures, a leading producer of plant-based, 100% vegan beverages and oat milk, at its flagship XMarket retail store in Venice Beach, California.
The digital face of the plant-based community, operating a one-stop shop for plant-based products, said the Venice Beach XMarket retail store has been decorated with a high-impact outdoor mural featuring Minor Figures and its innovative design and branding.
“Minor Figures sets the standard in vegan, plant-based beverages, and as a certified B-Corp that is fully carbon neutral, their ethos is ideally aligned with everything PlantX and XMarket stand for,” said PlantX CEO, Lorne Rapkin in a statement.
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“We can’t wait for our customers to sample these delicious drinks for themselves. Minor Figures will be hosting an official launch party at the store on Saturday, January 21, where they will be giving away free gingersnap lattes for the first two hours, driving a major influx of traffic through the brand's local and dedicated fanbase.
“Many other events are also in the works for this collaboration. Additionally, we will be promoting the Minor Figures brand in all our stores, including Canada. The brand’s loyal customers are expected to flock to the store to test out exclusive products and photoshoot opportunities with the one-of-a-kind outdoor billboard," Rapkin added.
Minor Figures
Minor Figures is debuting a gingersnap latte in partnership with Olympia Coffee Roaster, available exclusively at the Venice location. The brand is also 100% powering the in-store coffee shop. There will be a rotating menu of featured coffee roaster partners throughout the 3 months.
Francesca Salac, Brand Manager at Minor Figures, commented: "We are thrilled to be partnering with XMarket and PlantX through a really fun and immersive pop-up. We are very excited to be bringing in a roster of coffee roaster partners that we work with across the US to feature them in the shop and on bar.
“This is a super special moment for our brand as we continue to engage with consumers and not only build upon brand love and joy but get them to try our product in new and fun ways."
This new partnership follows successful promotional events with Saint James Iced Tea, Future Farm, Dream Pops and Little West during 2022 and continues PlantX’s mission of highlighting the best brands in the industry.
As the digital face of the plant-based community, PlantX’s platform is a one-stop shop for plant-based products. With its fast-growing category verticals, the company offers customers across North America more than 5,000 plant-based products.
In addition to offering delivery service for meals and indoor plants, the company currently has plans underway to expand its product lines to include a juice and coffee company.
Contact the author at jon.hopkins@proactiveinvestors.com