Animoca Brands Corporation Ltd, the company advancing digital property rights for gaming and the open metaverse, has completed the acquisition of WePlay Media Holdings LLC.
WePlay Media, based in Phoenix, Arizona, is the sole shareholder of MotoGP™ licensee XXL Racing LLC, and WePlay Media LLC, the developer of the highly popular MotoGP™ Championship Quest, the official MotoGP™ mobile racing game.
Gaming pioneer
Founded by 20-year video game veteran Mark DeSimone and chief operating officer Graeme Warring, WePlay Media aims to bring to market AAA-quality mobile experiences and content focused on MotoGP™.
The company has pioneered an approach to mobile gaming which tracks user engagement, brand impressions, and interactions using the same methodology used by the International Race Teams Association (IRTA) in broadcast television.
This allows it to produce the annual MotoGP™ Sponsor Engagement Report to document the billions of brand interactions with the riders, teams and sponsors of MotoGP™.
Growing portfolio
A Deloitte Tech Fast winner and one of Financial Times’ High Growth Companies Asia-Pacific 2021, Animoca Brands is advancing digital property rights to contribute to the establishment of the open metaverse.
The company develops and publishes a broad portfolio of products, including the REVV token and SAND token; original games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilising popular intellectual properties, including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E.
It has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, and OpenSea.