Small-cap companies looking to stand out in a crowded market and grab the attention of investors should mark January 25 on their calendars.
That's when an expert panel will host a live webinar on the benefits of using multimedia to deliver unique and compelling investment stories.
Sharing their insights will be:
- Jonathan Paterson, founder and managing partner of the investor relations firm Harbor Access
- Gregg Castano, chief executive of News Direct, the first newswire built for modern media outreach
- Ian Mclelland, CEO of Proactive, a specialist in digital investor engagement for growth companies
- And Jason L Paltrowitz, director and executive vice president of OTC Markets Group Inc and OTC Markets Group International
Together, these industry leaders will share valuable insights on how to turn corporate disclosure into prime media opportunities, giving small-cap companies the edge they need to stand out in a crowded market.
Attendees will learn the rules of thumb to follow when releasing material news, and how the use of graphics and video in news releases can bolster engagement and increase exposure.
Volatility creates opportunities
According to Paterson, "market volatility creates huge communication opportunities for investor relations".
He added that the roundtable will focus on "how digitally enhanced news releases can inform your investor relations strategy, and get tips on increasing your company’s visibility in North America and internationally".
The webinar will also explore the benefits of using North American news distribution services for small-caps, including increased visibility, investor awareness, web traffic, and liquidity in a stock.
Attendees will learn best practices for crafting effective news releases that reach multiple audiences, including institutional investors, retail investors, media, and non-human algorithms.
Graphics and video
The panel will also delve into how to embed multimedia and digital elements such as video, graphics, and keywords in news releases to deliver key messages, measure value, and track effectiveness and ROI.
Don't miss this opportunity to gain valuable insights and strategies from industry leaders on how to increase your company's visibility and engagement with investors in the digital era.
Register now for the live webinar on January 25 at 11 am ET/4 pm GMT by clicking this link.
The Agenda
1. What are optimized digital news releases? Discussion on the evolution of news distribution, what is modern PR today, key event triggers (IR disclosures, events and multi-media), cost efficiencies and effectiveness of new platforms, advantages of video/graphics/SEO and how measurement and performance can inform IR strategy
2. What are the benefits of using North American news distribution services for North American and international small-caps? Increase visibility, investor awareness, web traffic, liquidity in stock etc.
3. What goes into crafting an effective news release today? Reaching multiple audiences: institutional, retail, media, and non-human algorithms. Specifics on what media/journalists need today. Creative angles, language, graphics.
4. Best practices for news releases today: embedding multi-media and digital such as video, graphics and keywords. Benefits include: direct key messages; measuring value, tracking effectiveness and measuring ROI.
5. What are the typical outcomes of digital campaigns? We'll have examples, and, crucially, we'll look at how to interpret results and inform your IR strategy.