MySize Inc (NASDAQ:MYSZ) has announced that Spain-based Natura has fully implemented and gone live with its Naiz Fit sizing solution in a move that is expected to reduce returns of clothing purchases as well as the associated waste.
Israel-based MySize said customers shopping at Natura's online store and at its 200 physical stores throughout Spain, Portugal, Italy, and Andorra may now use the Naiz Fit app to take their measurements and match their ideal fit with Natura's apparel collections.
"Based on our experience with major leading brands, we know that retail customers who use our sizing solutions shop with confidence, increasing their purchases by nearly 40%, with returns reduced by approximately 50%. We are very pleased to partner with Natura to support their eco-driven mission," MySize CEO and founder, Ronen Luzon said in a statement.
"This latest customer implementation is a direct result of our acquisition of Naiz Fit in 3Q 2022. Their technology and stellar management team have fortified MySize's foothold in the European apparel market," Luzon added.
READ: MySize says Diesel brand fashion shoppers in Colombia soon to get optimized fit with MySizeID
The company explained that Natura, which means "the set of elements and forces that make up the universe" in Spanish, is committed to living in harmony with nature and making the world a better place with its unique and environment-friendly products including a broad selection of apparel for women, men, and children.
Through the Natura Award, it has been creating a positive impact around the world by supporting more than 70 humanitarian aid and nature protection projects since 1994.
"Our stated goal since our company's founding has been finding a balance between profits and principles. We are happy to implement the Naiz Fit sizing solution as it powers Natura's core principle of environmental sustainability while also improving our business economics and profits—it really delivers the best of both worlds,” Natura head of eCommerce Chiara Castellano commented.
“Having recently integrated the Naiz Fit solution, we expect our customers to experience even better fit and comfort with clothing purchases at our online and physical stores, thereby significantly reducing returns and associated waste," Castellano added.
MySize is an omnichannel eCommerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients.
The company’s sizing solutions, MySizeID and Naiz Fit, are software-as-a-serve (SaaS) products offered to fashion brands and retailers worldwide.
Contact the author at stephen.gunnion@proactiveinvestors.com