DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) has announced the signing of one of the largest microblogging and social networking application brands in the world to its flagship data analytics platform, TotalSocial.
The company said inaugural service agreements with the new Fortune 500 client, a global leader in the social media space with a valuation in excess of $50 billion, call for unique data-analytics projects leveraging the TotalSocial patented methodologies to analyze unique database correlation and audience diagnostic trends using proprietary data.
The project includes two service contracts totaling over $100,000 and DGTL said it anticipates further account growth post the completion of the initial project. The company remains focused on building out TotalSocial client portfolio in calendar 2023, with this the first major new F500 brand signing of the year, it added.
"We are excited to partner with one (of) the largest social media brands in the world and to continue to grow our client portfolio in the interactive media technology category,” DGTL chief commercial officer Steven Brown said in a statement.
READ: DGTL Holdings signs multiple service agreements with leading e-broadcast and entertainment brand
DGTL explained that advertiser correlation analytics studies provide clients with strategies to enhance audience development, compelling story-driven content, competitive positioning tactics, sector strategies and the creation of unique audience segmentations. The goal of the correlation study is to empower this client's advertising sales support team and to maximize return on investment of marketing spend via new advertising revenues, it said.
“Our patented data-analytics platform empowers F500 brands to effectively measure brand equity and marketing ROI (return on investment) in order to grow their market share in the competitive social advertising sector,” Brown added. “Brand advertising budgets continue to shift to new and innovative ways to reach consumers. Our clients understand how the now fully patented TotalSocial platform delivers unique and valuable insights to gain a competitive edge.”
DGTL Holdings also reported that a proposed non-brokered private placement financing announced on January 3, 2023, has received conditional acceptance from the TSX Venture exchange. It seeks gross proceeds of up to a maximum of $1 million via a unit offering which includes a common share at $0.05 per share and a half common share warrant with a $0.07 exercise price and a two-year expiration.
DGTL is building a portfolio of digital media software and managed service business lines.
TotalSocial is a robust social data analytics Platform-as-a-Service that specializes in analyzing, measuring, and scoring the effectiveness of media spend. The TotalSocial platform empowers brands to find new ways to connect more effectively with targeted consumers.
Contact the author at stephen.gunnion@proactiveinvestors.com