DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) has announced the signing of a new Fortune 500 multinational mass media and entertainment client, a Nasdaq-listed media conglomerate with a market capitalization of over US$20 billion.
The company said the multiple TotalSocial service agreements are with two of the client's flagship media brands in its distinctive portfolio of iconic content distribution brands and franchises. The combined value of these multiple service agreements is approximately C$270,000, it added.
"We are thrilled to provide support services for such a high-profile media giant that demonstrates the value of our data for audience development and advertising sales support, and further enriches our expertise and authority in the media and entertainment space,” DGTL chief commercial officer Steven Brown said in a statement.
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DGTL said the multiple service agreements will provide unique data and insights to the client’s advertising support team to maximize advertising revenue and growth.
TotalSocial will be leveraged to deliver a range of data analytics, content development and distribution services, including competitive intelligence, influencer marketing, audience development, and analytics reporting with KPI (key performance indicators) recommendations to maximize the growth of both brand equity and business performance, it added.
The success of an initial proof of concept (POC) contract led to these multiple service agreements and subscriptions to the TotalSocial PaaS (Platform-as-a-Service) platform, DGTL said.
In addition to the previous project-based work, the company said TotalSocial will enable the client to access in-depth brand performance data across multiple media channels and comprehensive analytics on both demographic and psychographic data. TotalSocial will also provide enhanced deep dive diagnostics, benchmark reports and analysis of brand health metrics to understand additive and complementary KPIs to their existing metrics.
“After the past two years, we understand the difficulties many media companies and brands have in generating buzz and our data and analytics can help measure the effectiveness behind their expenditures and objectives,” Brown added. “This client is yet another prominent addition to our media and entertainment roster of clients.”
DGTL is building a portfolio of digital media software and managed service business lines.
TotalSocial is a robust social data analytics Platform-as-a-Service that specializes in analyzing, measuring, and scoring the effectiveness of media spend. The TotalSocial platform empowers brands to find new ways to connect more effectively with targeted consumers.
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