X1 Entertainment Group Inc. (CSE:XONE, OTC:XOEEF) has provided investors with an update on recent commercial progress with its wholly-owned subsidiaries, Tyrus LLC, a leading social media influencer management firm, and with ShiftRLE, a leading news and statistics destination for fans of the popular video game, Rocket League.
The video games and media portfolio company said its focus in 2022 was on the integration and growth of the acquisitions, which closed last August.
"With Tyrus LLC, which was renamed to X1 Talent Corp, the core strategy has been to grow the talent roster and international brand clients that partner with X1 talent to promote their newest and hottest products,” CEO Mark Elfenbein said in a statement.
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“With ShiftRLE, which has a fast-growing social media audience on Twitter, the core strategy has been to launch a new web destination experience at www.ShiftRLE.gg for Rocket League fans which recently debuted in November.”
The company said notable brand campaigns engaged with X1 Talent over the previous 90 days include:
- Google’s YouTube signing an agreement with X1 talent, Zanadood to create 80 YouTube short videos over a 6-month period.
- Snapchat signing a deal to engage X1 talent, RuffSenpai to create 60 Snapchat videos per month for a new Snapchat Spotlight feature.
- Semiconductor company AMD signing a deal with X1 talent, Brizzy Voices (who has over 2 million YouTube fans), to promote a new laptop to gamers utilizing Brizzy’s social media channels of YouTube, Twitter and Instagram.
- Comcast’s Xfinity signing a deal with X1 talent, BlizzB3ar to promote the Xfinity streaming service to Generation Z audiences.
Key recent highlights on Shift include:
- Growing Twitter social presence by 200% from November 2021 (15,000 followers) to Nov 2022 (45,000 followers).
- Launching a merchandise store for Shift in December and releasing the first run of Shift branded apparel.
- Launching the new version of ShiftRLE.gg in November, incorporating the acquisition of Octane.gg, and creating a destination for Rocket League breaking news, statistics and exclusive content via a new-and-improved user interface.
X1 Entertainment is a gaming and entertainment company that helps connect brands with Generation Z and millennial audiences all over the world through a diverse portfolio of assets.
The company's assets are in three main verticals: media and network, creator economy, and gaming and eSports. The group is continuing to build upon its existing portfolio of assets through a combination of organic growth and accretive mergers and acquisitions.
Contact the author at stephen.gunnion@proactiveinvestors.com