The National Football League (NFL) has entered into a multi-year agreement with Google, granting YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket to consumers in the United States kicking off with the 2023 NFL season.
The two companies said in a joint statement that the strategic partnership would provide fans greater access to the NFL Sunday Ticket while tapping into the best of YouTube’s technology and product innovation.
"We're excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL," said NFL commissioner Roger Goodell.
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"For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans,” Goodell said.
YouTube CEO Susan Wojcicki added that YouTube has long been a home for football fans, whether they're streaming live games, keeping up with their home team, or watching the best plays in highlights.
"Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels,” she said.
Starting next season, NFL Sunday Ticket will be available on two of YouTube's growing subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels.
NFL Sunday Ticket consists of all out-of-market Sunday regular-season NFL games broadcast on FOX and CBS (NYSE:CBS), allowing fans in the United States to follow their favorite teams and players no matter where they live, the NFL noted.
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