Givex Corp (TSX:GIVX, OTCQX:GIVXF) said that national charitable organization, Charity On Top, has picked the company as its gift card provider.
Charity On Top focuses on driving donations to charities. A Charity On Top gift card, allows the recipient to choose from 1.8 million charities, including over 2,700 Canadian charities, to redeem the entire gift card, creating a memorable, thoughtful gift that establishes goodwill in the community, the company said.
"We had been using the same gift card partner since we founded the company seven years ago. Their system was functional, but we didn't realize the depth of automation, functionality and reporting that existed from gift card providers until we spoke with Givex," said Kathy Selders, executive director & co-founder of Charity On Top in a statement.
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"When we started looking for a new partner, our network overwhelmingly referred us to Givex. We met with the Givex team and knew they were the perfect provider for us," she added.
Givex has over 1,100 integrations with third parties including Incomm gift card malls, allowing clients to reach a broader audience. Charity On Top no longer needs to manually send bulk numbers to InComm or other third parties. Through a secure and direct API integration with Givex, InComm issues Charity On Top digital ecards seamlessly in real-time as cards are purchased, eliminating any manual uploads of number files.
"Unlike other clients, for whom a gift card is a component of their marketing strategy, Charity On Top's entire business is gift cards, so it was a high priority for us to quickly get their program ready in time for the busy holiday season," said Winnie Tang, director of Business Development at Givex.
"We are so thrilled to be working with a client that only partners with charitable clients and is focused on giving back to nonprofit organizations of all sizes," he added.
With 118,000 active locations across 100 countries, Givex offers gift cards, the leading point-of-sale system GivexPOS, loyalty programs, Kitchen Display System (KDS), GivexPay and more.
Givex is a global fintech company providing merchants with customer engagement, point of sale and payment solutions, all in a single platform. The company is integrated with 1,000-plus technology partners, creating a fully end-to-end solution that delivers powerful customer insights. Its platform is used by some of the world's largest brands, comprising approximately 118,000 locations across more than 100 countries.
Contact the author at jon.hopkins@proactiveinvestors.com