Gamelancer Media Corp. (CSE:GMNG, OTCQB:GAMGF) has announced that its network has surpassed 35 million followers and with 29.85 million followers on TikTok, the Gamelancer community averages 2.99 billion daily viewing minutes on the app.
The company said it has achieved this milestone just four months after announcing the network reached 30 million followers as revealed on August 10, 2022.
With a network growing by more than 1.4 million new people every month, Gamelancer is currently the largest gaming and video game community on TikTok, and one of the largest TikTok communities in most categories.
READ: Gamelancer Media sees 22% jump in monthly recurring revenue from its OTT video advertising sales through Snapchat partnership
In a statement, Jon Dwyer, chairman & CEO of Gamelancer Media commented: "Since 2019 our team has focused on building the largest community on TikTok, with over 29.85 million of our network currently on the world's fastest-growing social platform. As the most downloaded app in the world since March 2021, TikTok has strategically curated a video experience that creates a user environment where people spend an average of 95 minutes/day on the platform".
"Gamelancer has a dedicated audience that spend meaningful time watching the 100+ videos we produce and broadcast daily across our 27 channels. Many large brands are beginning to allocate significant media budget to custom branded-content series' on TikTok. Gamelancer Media will continue to assist brands and agencies in creating an authentic connection with their target audiences on TikTok," he added.
TikTok's demographics demonstrate a deep entrenchment in the North America, Europe, Asia, and Australasia. 57% of TikTok's users worldwide identify as female, 43% identifying as male, with the US demonstrating higher than average female engagement, with 62.1% identifying as females.
TikTok usership is heavily consolidated in the GenZ and Millennial demographic, with 43.7% of users between the ages of 18-24, 31.9% between 25-34, and 13% between the ages of 35-44. Gamelancer's multi-channel network, which is the largest gaming network on TikTok globally, follows similar trends and has an average user growth rate of over 40 thousand new people per day.
Acquired by Wondr Gaming Corp in March 2022, Gamelancer Media generates over 1.8 billion monthly video views. With advanced user data analytics, Gamelancer provides its audience with content relevant to the GenZ & Millennial respective communities.
Gamelancer owns the largest gaming media inventory on TikTok. Gamelancer also monetizes across its Snapchat Discover channels in partnership with Snapchat.
Contact the author at jon.hopkins@proactiveinvestors.com