MySize Inc (NASDAQ:MYSZ) said it has partnered with Promas, the French Menswear Federation, during its two-day fashion event on December 7 and 8, 2022, in the French capital, Paris, to demo and present its FirstLook Smart Mirror.
The premier fashion event showcased the winter 22/23 menswear collections of a dozen French brands including Béton Ciré, Gab+riel, Giorgio & Mario, Le Petit Dakarois, Pas Une Marque, Studio Rice, and The Hideoutclothing. Attendees included an estimated 100 French fashion influencers, VIPs, and celebrity stylists.
MySize said it presented its First Look Smart Mirror and provided a demo for attendees featuring clothing from the French brand Giorgio & Mario. During the event, influencers tried on the latest collections from a variety of brands and viewed themselves on FirstLook Smart Mirror.
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"FirstLook Smart Mirror is a highly innovative, next-generation mirror that hybridizes retail apparel shopping, merging the digital-online user experience that so many have become accustomed to into the traditional physical retail store environment," MySize CEO Ronen Luzon said in a statement.
"We were pleased to participate in this major French menswear fashion event where top retail influencers got to experience FirstLook Smart Mirror firsthand. We believe this will lead to greater interest from retailers and subsequent installations of the mirror in more physical store locations," he added.
The company explained that FirstLook Smart Mirror is an interactive, mirror-like touch display that provides shoppers in physical stores with an enhanced online shopping experience featuring a 3D 'try it on' avatar experience, personalized size recommendations from MySizeID, style recommendations, and contactless checkout.
Seamlessly fitting into any retail environment with third-party point-of-sale systems integration, it noted that the mirror can be placed in fitting rooms and other high-traffic, strategic locations.
MySize is an omnichannel eCommerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients.
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