Givex Corp (TSX:GIVX, OTCQX:GIVXF) said it has exceeded the 100-location mark with its Certified Partner Program reseller distribution channel in Canada and the US, including multi-unit restaurants, sports stadiums and more.
The reseller channel is just one prong of the Givex growth strategy; in just the last 12 months, the Toronto-based global fintech company went public in Canada, and added Counter Solutions Holdings Limited, Loyalty Lane, Inc. and Kalex Equipment Services to the Givex group.
The Givex reseller program is spearheaded by Givex vice president of Value-Added Reseller (VAR) Services Bruce Henderson, who founded and grew leading full-service POS hardware and software provider P.O.S. Canada Inc for 30 years, which was acquired by Givex in 2017.
"The goal of the reseller program is to develop a network of partners and grow our footprint of clients in the United States and Canada," said Henderson in a statement.
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"These partners represent Givex and position us to their networks and give us a foot in the door, so to speak, with major brands looking for the right solution. The Givex team handles the logistics with the client, including demos, proposals, support and more, but the reseller serves as a valuable local resource to these clients," he added.
With 118,000 active locations across the globe and growing, Givex has built a team of 20-plus certified partners to get more sales coverage and exposure of its leading GivexPOS and gift card solutions in Canada and the US.
"These are solutions Givex has always had, but the pandemic certainly shined a light on the need for these types of services in a venue with thousands of fans," noted Henderson. "We are excited about the progress we've made so far, and look forward to the continued growth of Givex through our reseller partners."
Givex, a global fintech company providing merchants with customer engagement, point of sale and payment solutions in a single platform, devises solutions to help its clients solve their business challenges.
When the Winnipeg Blue Bombers (CFL) were struggling with an outdated point-of-sale system, by using GivexPOS, the Blue Bombers were able to improve employee efficiency and happiness and create a seamless experience for its fans.
Givex can also help stadiums by developing efficient online ordering programs using QR codes to allow VIP guests to scan the code, order food using their phones and have it delivered to their seats.
Its platform is used by some of the world's largest brands, comprising about 118,000 locations across more than 100 countries
Contact the author at jon.hopkins@proactiveinvestors.com