Logiq Inc. (NEO:LGIQ.AQN, OTCQX:LGIQ) has announced a strategic alliance with leading marketing platform MediaJel Inc aimed at increasing competitive advantages, enterprise value, and the brand equity of both companies.
Logiq said the strategic alliance with MediaJel, which primarily serves regulated industries, is intended to create mutually beneficial opportunities for both companies to provide more powerful technological benefits to their customers, thereby growing their respective top lines across their proprietary platforms.
“We originally met the MediaJel team in May of this year and have spent months working together on strategic initiatives, driven by our desire to move into the regulated industry verticals,” Logiq CEO Brent Suen said in a statement.
READ: Logiq signs letter of intent to acquire privately held company
“Logiq brings important synergistic technology components to the table, including our recently built Outcome AI platform, formerly known as Push Interactive, which is our core business results-based system, to boost yield performance from advertising, as well as our consumer re-engagement and reactivation lead generation system,” Suen added.
The tie-up is expected to enhance each company’s ability to activate new marketing channels with significantly extended reach, expected higher performance and return on investment, creating new lines of business while strengthening their present competitive advantages and producing meaningful cross-marketing opportunities, Logiq said.
The company noted that its consumer targeting and acquisition capabilities will be greatly accelerated by access to MediaJel’s consumer audience engine and programmatic digital marketing platform, which opens up new mediums within which clients can deploy marketing campaigns to reach a wider yet more targeted customer audience.
“We believe that the alliance will enable Logiq to accelerate our focus on consumer targeting and new customer acquisition through our access to MediaJel’s consumer intelligence platform and channel reach,” Suen continued.
Collective goal
“MediaJel represents an ideal partner for combining domain expertise in a regulated industry, solid customer base within, and new targeting tools for customer acquisition and engagement. Our collective goal is to become a key player in the cannabis marketing and advertising space,” he added.
MediaJel said it expects that its advertisers in the regulated industries such as cannabis, esports, online gambling, crypto, pharmaceutical and others will benefit from Logiq’s world class performance marketing tools. Logiq’s lead generation abilities are expected to be the first of their kind to be deployed in the cannabis industry, it added.
“We believe that this is a terrific technological win, and an exceptional opportunity to rapidly create strong value for both companies’ customers and shareholders by strengthening our mutual technology and services offerings by an order of magnitude,” MediaJel CEO Jake Litke said.
“We have already hit the ground running, with joint service development planning sessions calendared so we can launch our sharply upgraded offerings and collateral materials in the days and weeks ahead.”
Logiq is a US-based provider of e-commerce and digital customer acquisition solutions by simplifying digital advertising. It provides data-driven, end-to-end marketing through its results solution or providing software to access data by activating campaigns across multiple channels.
Contact the author at stephen.gunnion@proactiveinvestors.com