Gamelancer Media Corp. (CSE:GMNG, OTCQB:GAMGF) said it generated $440,312 in monthly recurring revenue from its short-form Over The Top (OTT) video advertising sales through its partnership with Snapchat in November, a 22% increase from the previous month where earnings were recorded as $343,045.
The company noted that this revenue excludes the company's direct media sales on TikTok, which comprises Gamelancer Media's core business. With custom video featuring Robolox, Minecraft, GTA and its branded 'Egirl' content, in addition to lifestyle content, Gamelancer now produces 15 custom video content series featured on various OTT video platforms, with JoyBox Media launching two OTT video content series in November.
"Q4 is a period typified by increased CPMs (cost per thousand views), however Gamelancer's increase in OTT Snap Discovery revenue is a result of Gamelancer adding new Snap channels, and a more acute focus on growing our lifestyle and culture channels. Music, culture, and sports are interwoven into the modern video game experience, as such the Gamelancer community is a broad mosaic that incorporates a multitude of preferences relevant to GenZ & young Millennials," Jon Dwyer, chairman & CEO, Gamelancer Media said in a statement.
READ: Gamelancer Media reports its highest quarterly revenue since the company's inception
"Our ownership of JoyBox Media allows us to produce, edit, and broadcast curated content at an industrial scale to support the increase in demand for the channels we are launching, as well as the increase in demand we are seeing in the market," Dwyer added.
OTT media is a service that provides internet streaming of custom TV shows or movies for subscribers of the platform to view. Gamelancer curates custom short-form video content which is submitted to OTT platforms, which are subsequently featured on the platform for subscribers to view. Gamelancer receives a 50% revenue share with the OTT platform hosting the company's curated content.
At the end of last month, Gamelancer reported its highest quarterly revenue since the company's inception in its results for the three months ended September 30, 2022.
The company said its third-quarter revenues totalled $1,330,556, up 153% from $523,865 in the previous quarter and nil at the same stage in 2021.
Acquired by Wondr Gaming Corp in March 2022, Gamelancer Media generates over 1.8 billion monthly video views. With advanced user data analytics, Gamelancer provides its audience with content relevant to the GenZ & Millennial respective communities.
Gamelancer owns the largest gaming media inventory on TikTok. Gamelancer also monetizes across its Snapchat Discover channels in partnership with Snapchat.
Contact the author at jon.hopkins@proactiveinvestors.com