Live Company Group PLC (AIM:LVCG) (LVCG) has announced that StART ART FAIR which was held in London at the Saatchi Gallery in October this year will be held at KINTEX in South Korea in June 2023.
Mess eSang Co. Ltd, the top exhibition company in Korea, and StART ART Korea Co Ltd will become partners in Korea for the fair.
In a statement, David Ciclitira, chairman of LVCG, commented: "I am incredibly proud that StART has established itself as a leading art brand in Korea. I look forward to StART Art Fair Korea at Kintex further expanding the StART brand."
StART ART FAIR SEOUL successfully held flagship store-type of exhibitions and art fairs at Grand Intercontinental Hotel and Galleria Foret in Seoul in May and September this year, and will move to KINTEX next year to develop a full-fledged global art fair that rivals fairs such as 'Frieze' at COEX, LVCG said.
Furthermore, the company plans to discover new art markets by partnering with Messe eSang Co. Ltd, which currently holds more than 60 exhibitions annually in more than 21 industries including architecture, interior, baby, pet, medical, and VR
LVCG said StART ART FAIR SEOUL will hold a contest to discover new artists and select artists through the curation board of world-renowned curator and founder of StART ART, Serenella Ciclitira, to present them at the StART ART FAIR LONDON 2023 as well as StART ART FAIR SEOUL 2023.
A special pavilion with various concepts will also be operated and in addition to art, it will provide new attractions through various furniture and product designs where visitors can experience all trends in space design such as interior, furniture, and objects, it noted.
Byeong-gu Lee, CEO of StART ART KOREA Co. Ltd, said: "It is an honor to hold the 10th anniversary StART ART FAIR at KINTEX, and we will focus on discovering potential Korean artists to build an art fair and lead a new collecting culture."
Won-pyo Cho, CEO of Messe eSang Co Ltd, added: "We will play a role in enhancing the competitiveness of the Korean art market by discovering new Korean artists and debuting them in the global market, not only being merely art fairs that import overseas galleries into Korea".