Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc announced it has launched a new membership and loyalty platform for the beauty and health space, while also signing Van Isle Beauty Co as its first customer.
The data intelligence company said it will earn revenue from the deal through an initial setup fee and ongoing monthly license fees for active passes.
“The health and beauty industry is something that we have been quietly working on for quite some time,” Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) CEO Rob Anson said in a statement.
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“I am very grateful for the opportunity to craft and commercialize our health and beauty product offering with such a forward and progressive thinking group in Van Isle Beauty Co,” Anson added.
The company noted that Van Isle Beauty chose Passcreator by Fobi to deliver a seamless customer experience as a part of its new membership and loyalty program, Van Isle Beauty Club.
It added that Passcreator’s ability to integrate with existing business systems makes it an easy-to-use platform that enables Van Isle Beauty to drive customer retention to new heights, where exclusive promotions and product updates can be sent to customers more efficiently than ever before.
Fobi’s Wallet Pass platform is a future-forward solution that will give Van Isle Beauty the ability to increase its revenue by cross-selling a variety of salon services —from hair to nails to eyelash extensions — and enable them to send personalized messages based on the transactional data collected from each appointment and interaction with the brand, according to the company.
As well, Fobi said the Passcreator solution will contribute to greater online sales for Van Isle Beauty products by distributing relevant promotion codes to clients in-store, and at home.
Fobi AI is a cutting-edge data intelligence company that helps its clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits.
Contact Sean at sean@proactiveinvestors.com