Bidstack Group PLC (AIM:BIDS, OTC:FTBGF), the in-game brand activation platform, has announced the expansion of its exclusive native in-game advertising partnership with a leading, global AAA game publisher through the addition of two mobile titles.
The two join Bidstack's existing title from one of the world's largest sporting franchises, in a multi-year deal that will see the company exclusively place native in-game advertising across these three mobile titles.
The update to this multi-year deal strengthens Bidstack's position in the sports simulation and racing genres and offers significant advertiser reach in key markets like the US, while enabling Bidstack to source additional sponsorship media activations within these titles, it said.
In a statement, James Draper, chief executive of Bidstack, commented: "We are very excited to grow our portfolio with one of the world's largest AAA publishers.
“The addition of these two renowned and celebrated mobile titles is a solid endorsement for the quality of our product and commercial teams and will further increase our scale and addressable audience in the US. We are pleased to share that there are US-wide campaigns already lined up to go live in these titles in 2023.''