Senior marketers across the world are asking more questions of their existing agency partners, whilst recruiting new ones with the skills necessary to help them exploit the digital future. This is the key theme of a new strategic report resulting from joint research by Ebiquity and The CMO Council.
What keeps the modern/today’s CMOs awake at night? What resources and skills do they need to enable them to thrive in the always-on world of digital and social media? What talent and external consultancy are they looking for to help their brands to grow?
Two years ago, we published an article on the secrets of great partnerships between advertisers and media agencies. Since then, plenty has changed in the dynamics of this critical relationship, so now is a good time for Stephen Broderick – Global CEO of FirmDecisions, Ebiquity’s compliance auditing business – to update our advice.
In 1993, the French government introduced a new anti-corruption law, the Loi Sapin, designed to introduce transparency into media buying.