Supreme said trading for its current financial year remained in line with expectations, as it prepares for a new tax on vaping products.
The update, issued ahead of the company's annual general meeting, confirmed a solid start to the year to March 2027 after almost £5 million was ploughed into its brands so far.
A record year behind it
The reassurance follows a strong prior year, in which revenue rose 17% to a record £270.2 million.
Adjusted underlying earnings were broadly flat at £40.6 million, in line with analyst forecasts after upgrades earlier in the year, reflecting heavy investment across the business.
The drinks and wellness arm was the standout, with revenue up 60% to £69.3 million, helped by the diet brand SlimFast and a full year of soft drinks maker Clearly Drinks.
The group ended the year with net cash of £7.5 million, up from £1.2 million.
Braced for the vape tax
Attention now turns to the Vaping Products Duty, which takes effect on 1 October and adds 22 pence per millilitre of vaping liquid.
That means £2.20 on a 10ml bottle and 88 pence on a two-pack of 2ml pods, before VAT.
Chief executive Sandy Chadha said he was confident the group's value-focused 88Vape brand would continue to resonate as the new pricing takes hold across the market.
He added that Supreme's scale and compliance capability left it well placed to navigate the changing vape landscape.
