Proactiveinvestors United Kingdom WideCells Group https://www.proactiveinvestors.co.uk Proactiveinvestors United Kingdom WideCells Group RSS feed en Tue, 21 May 2019 20:41:32 +0100 http://blogs.law.harvard.edu/tech/rss Genera CMS action@proactiveinvestors.com (Proactiveinvestors) action@proactiveinvestors.com (Proactiveinvestors) <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190521132101_14082158/ Tue, 21 May 2019 13:21:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190521132101_14082158/ <![CDATA[RNS press release - Conversion Notice ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190521132001_14082157/ Tue, 21 May 2019 13:20:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190521132001_14082157/ <![CDATA[RNS press release - Appointment of Company Secretary ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190520144501_14080548/ Mon, 20 May 2019 14:45:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190520144501_14080548/ <![CDATA[Media files - WideCells Group hopeful of signing its first contract within weeks ]]> https://www.proactiveinvestors.co.uk/companies/stocktube/13382/widecells-group-hopeful-of-signing-its-first-contract-within-weeks-13382.html Thu, 16 May 2019 12:21:00 +0100 https://www.proactiveinvestors.co.uk/companies/stocktube/13382/widecells-group-hopeful-of-signing-its-first-contract-within-weeks-13382.html <![CDATA[News - WideCells' new team gaining commercial traction ]]> https://www.proactiveinvestors.co.uk/companies/news/220112/widecells--new-team-gaining-commercial-traction-220112.html WideCells Group PLC (LON:WDC) shares rose 11% after it said it had made a strong start to “establishing its offering and building out its presence” in the new media space as it announced plans to change its name.

It will become Iconic Labs PLC, taking the name of the group that joined the company in March, which marked a change of strategy for the former stem cell business.

WATCH: WideCells Group hopeful of signing its first contract within weeks

Iconic is run by John Quinlan and Liam Harrington, who were the founders of UNILAD, the world's largest social media publisher.

The team “has successfully tried, tested and soft launched its initial media and advertising focused agency model”, a company announcement said.

“Significant interest and business development success has already resulted in multiple potential revenue contracts with immediate conversion prospects,” it added.

“It is expected that the company will finalise at least one such contract during May, with initial revenues being received from June. The current pipeline includes retained contracts, distinct campaigns and joint partnerships on campaign activations.”

Prudently adding staff

To cope with the volume of work, Iconic is looking to “prudently add” members of staff to its team.

Turning to the stem cells business, management is “continuing to assess its options” having spent in excess of £900,000 attempting to resolve legacy issues. A decision on its future is expected imminently.

Widecells said there is a further £500,000 potentially available from the European High Growth Opportunities Securitisation Fund to support the ongoing business.

"The company remains focused on a cash flow driven business model with pre-identified contracts, a defined path to profitability and exceptional growth prospects,” said chairman David Sefton.

“I am delighted with the progress made already and we are well on our way to securing initial revenues which we believe, through the interest shown in our proven offering, will increase rapidly as we continue to win contracts, bring in new personnel, and build Iconic Labs market presence.

"It is also important to note that the initial traction has been generated before there has even been a formal launch of Iconic Labs and while the restructuring process is ongoing. 

“This is clearly a testament to the team. The new business and acquisition pipeline already generated is set to grow significantly as we broaden the commercial marketing strategy of and formally launch Iconic Labs.”

The stock rose 0.04p to 0.395p.

----adds share price---

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Mon, 13 May 2019 08:21:00 +0100 https://www.proactiveinvestors.co.uk/companies/news/220112/widecells--new-team-gaining-commercial-traction-220112.html
<![CDATA[RNS press release - Operational Update ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190513070007_14070688/ Mon, 13 May 2019 07:00:07 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190513070007_14070688/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190510121501_14070045/ Fri, 10 May 2019 12:15:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190510121501_14070045/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190509104202_14068159/ Thu, 09 May 2019 10:42:02 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190509104202_14068159/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190509104001_14068152/ Thu, 09 May 2019 10:40:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190509104001_14068152/ <![CDATA[RNS press release - Turner Pope Investor Evening 13 May ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190503151504_14063053/ Fri, 03 May 2019 15:15:04 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190503151504_14063053/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190503141502_14062964/ Fri, 03 May 2019 14:15:02 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190503141502_14062964/ <![CDATA[RNS press release - Second Price Monitoring Extn ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190501164109_14059981/ Wed, 01 May 2019 16:41:09 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190501164109_14059981/ <![CDATA[RNS press release - Price Monitoring Extension ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190501163540_14059972/ Wed, 01 May 2019 16:35:40 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190501163540_14059972/ <![CDATA[RNS press release - Corporate Update ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190501160501_14059914/ Wed, 01 May 2019 16:05:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190501160501_14059914/ <![CDATA[RNS press release - Financing Agreement ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190501160001_14059906/ Wed, 01 May 2019 16:00:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190501160001_14059906/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429141527_14055831/ Mon, 29 Apr 2019 14:15:27 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429141527_14055831/ <![CDATA[RNS press release - Second Price Monitoring Extn ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429110731_14055429/ Mon, 29 Apr 2019 11:07:31 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429110731_14055429/ <![CDATA[RNS press release - Price Monitoring Extension ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429110054_14055391/ Mon, 29 Apr 2019 11:00:54 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429110054_14055391/ <![CDATA[RNS press release - TR-1: NOTIFICATION OF MAJOR HOLDINGS  ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429103842_14055353/ Mon, 29 Apr 2019 10:38:42 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429103842_14055353/ <![CDATA[RNS press release - Conversion of Loan Notes & Issue of Shares ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429102904_14055300/ Mon, 29 Apr 2019 10:29:04 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429102904_14055300/ <![CDATA[RNS press release - TR1 Align Research ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429101426_14055287/ Mon, 29 Apr 2019 10:14:26 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190429101426_14055287/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190426110501_14053627/ Fri, 26 Apr 2019 11:05:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190426110501_14053627/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190426110002_14053614/ Fri, 26 Apr 2019 11:00:02 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190426110002_14053614/ <![CDATA[RNS press release - Update on Option ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190425103004_14051788/ Thu, 25 Apr 2019 10:30:04 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190425103004_14051788/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190423113015_14048456/ Tue, 23 Apr 2019 11:30:15 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190423113015_14048456/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190417100501_14044584/ Wed, 17 Apr 2019 10:05:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190417100501_14044584/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190417100001_14044566/ Wed, 17 Apr 2019 10:00:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190417100001_14044566/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190416124500_14043261/ Tue, 16 Apr 2019 12:45:00 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190416124500_14043261/ <![CDATA[RNS press release - Director's Interest ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190412113527_14039614/ Fri, 12 Apr 2019 11:35:27 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190412113527_14039614/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190412113046_14039600/ Fri, 12 Apr 2019 11:30:46 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190412113046_14039600/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190408101005_14032415/ Mon, 08 Apr 2019 10:10:05 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190408101005_14032415/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190405121503_14031033/ Fri, 05 Apr 2019 12:15:03 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190405121503_14031033/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190405121002_14031023/ Fri, 05 Apr 2019 12:10:02 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190405121002_14031023/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190403173752_14027999/ Wed, 03 Apr 2019 17:37:52 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190403173752_14027999/ <![CDATA[RNS press release - Update ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190402101504_14025363/ Tue, 02 Apr 2019 10:15:04 +0100 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190402101504_14025363/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190321170201_14011479/ Thu, 21 Mar 2019 17:02:01 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190321170201_14011479/ <![CDATA[RNS press release - Update ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190321170101_14011476/ Thu, 21 Mar 2019 17:01:01 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190321170101_14011476/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190321170001_14011472/ Thu, 21 Mar 2019 17:00:01 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190321170001_14011472/ <![CDATA[RNS press release - One2One Investor Forum ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190321070019_14010014/ Thu, 21 Mar 2019 07:00:19 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190321070019_14010014/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190319134203_14007816/ Tue, 19 Mar 2019 13:42:03 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190319134203_14007816/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190319134103_14007815/ Tue, 19 Mar 2019 13:41:03 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190319134103_14007815/ <![CDATA[RNS press release - Update ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190319134002_14007813/ Tue, 19 Mar 2019 13:40:02 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190319134002_14007813/ <![CDATA[News - What is social first publishing? ]]> https://www.proactiveinvestors.co.uk/companies/news/216672/what-is-social-first-publishing-216672.html On 18 March, WideCells Group PLC (LON:WDC) shares rocketed around 40% in late-afternoon after it announced it would be changing its name to Iconic Labs PLC and establishing a new media business focused on online marketing, content and technology products.

While the swerve in direction from the stem cell researcher is undoubtedly big news, what was equally as important is its new executive team, with new chief executive, John Quinlan, and chief business officer, Liam Harrington, being brought onboard from social first publishing site UNILAD, which is currently one of the biggest news and entertainment sites in the world, with around 42mln followers on its Facebook page.

WATCH: Ex-UNILAD team to lead the new WideCells business Iconic Labs Plc

But what exactly is social first publishing and how can it help UNILAD grow into a behemoth in five years with just £200-worth of share capital?

The “added extra” of social media

Putting it simply, social first publishing is creating content designed for the platform it is consumed on, with posts on sites such as Facebook being different to video clips uploaded to YouTube or images shared on Instagram.

For example, you may need to subtitle videos that are posted on Facebook as people could be viewing them on the go, while YouTube can be used for longer videos that users will take the time to watch.

The strategy relies on understanding the intricacies of social media sites and how content is filtered through their various algorithms, with posts linked to certain trends or topics more likely to be pushed to the top of the pile than those that aren’t.

This contrasts with traditional methods where a piece of content is often modified to fit the platform it is posted on, which can sometimes fall through the cracks.

Speaking to Proactive, Quinlan says that the social first method forms a key part of the new generation of content creation, with an “added extra” being the wealth of data accumulated from a “constant feedback loop” of content going out and then receiving feedback from user activity.

This stream of data is crucial to creators as it allows them to shift their strategies to target audiences based on trends, increasing the likelihood that their posts will gain more exposure.

There is also the factor of distribution, with the simple act of posting a piece of content on a social media site granting immediate access to the site's audience rather than trying to direct them via a link to another site. This improves the user experience and encourages people to interact with the content for longer.

In the case of UNILAD, Quinlan says the site was reaching over 500mln people a month through its presence on various social media sites.

Social first publishing can also be used as a launch pad or testing ground for new content and ideas, Quinlan says.

“We might produce a pilot episode of a piece of scripted comedy which would go up on Facebook, but the end goal would be for [a full series] to go on Netflix”.

Advertisers need experts

The attractiveness of social first publishing isn’t lost on advertisers, who are increasingly moving away from traditional platforms to target the rapidly expanding social media user base.

Given that around 2.8bn people use social media, that is a massive audience to service.

However, with such a huge web of platforms, all with their own content types and algorithms, most advertisers are likely to need specialists who can help navigate the digital landscape.

That’s where firms like Iconic Labs come in, with Quinlan saying one of the company’s unique selling points is their top team’s experience of not just helping others operate in the space but working in it themselves while at UNILAD.

“Our key skill is using social media tools for what they’re meant for, discovering new things and building brands.”

With digital advertising spend expected to increase to US$335bn in 2020 from US$270bn in 2018, expertise in social first seems set to become even more sought after.

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Mon, 18 Mar 2019 16:00:00 +0000 https://www.proactiveinvestors.co.uk/companies/news/216672/what-is-social-first-publishing-216672.html
<![CDATA[RNS press release - Second Price Monitoring Extn ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190318140556_14006132/ Mon, 18 Mar 2019 14:05:56 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190318140556_14006132/ <![CDATA[RNS press release - Price Monitoring Extension ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190318140040_14006125/ Mon, 18 Mar 2019 14:00:40 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190318140040_14006125/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190318114503_14005947/ Mon, 18 Mar 2019 11:45:03 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190318114503_14005947/ <![CDATA[Media files - Ex-UNILAD team to lead the new WideCells business Iconic Labs Plc ]]> https://www.proactiveinvestors.co.uk/companies/stocktube/12629/ex-unilad-team-to-lead-the-new-widecells-business-iconic-labs-plc-12629.html Mon, 18 Mar 2019 11:30:00 +0000 https://www.proactiveinvestors.co.uk/companies/stocktube/12629/ex-unilad-team-to-lead-the-new-widecells-business-iconic-labs-plc-12629.html <![CDATA[RNS press release - Second Price Monitoring Extn ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190318090534_14005620/ Mon, 18 Mar 2019 09:05:34 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190318090534_14005620/ <![CDATA[RNS press release - Price Monitoring Extension ]]> https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190318090040_14005614/ Mon, 18 Mar 2019 09:00:40 +0000 https://www.proactiveinvestors.co.uk/companies/rns/14646/LSE20190318090040_14005614/ <![CDATA[News - WideCells shares rocket as it plans to become Iconic Labs and brings in former UNILAD execs to head new media business ]]> https://www.proactiveinvestors.co.uk/companies/news/216617/widecells-shares-rocket-as-it-plans-to-become-iconic-labs-and-brings-in-former-unilad-execs-to-head-new-media-business-216617.html WideCells Group PLC (LON:WDC) shares rocketed in late morning on Monday following its announcement on plans to change its name to Iconic Labs PLC after creating a new media business and bringing onboard former executives from social publishing giant UNILAD.

The group, which previously focused on stem cell research, said the new focus would be on online marketing, content, and technology products designed to create brands and increase customer engagement.

READ: WideCells issues 115mln shares as investors converts £115,000 worth of bonds

Six divisions are scheduled to be rolled out over a phased period, including a consultancy business focused on social media tools, a content licensing arm, and a segment looking to acquire online publishing brands.

The first of these divisions, the agency consultancy, will be launched in the next 6-12 months and is “quickly scalable” and would help drive “early, high-margin, recurring revenues”, the company said.

As part of the new business direction, John Quinlan and Liam Harrington would be joining the board immediately as chief executive and chief business officer respectively.

Previous experience

Quinlan and Harrington previously worked at UNILAD, one of the world’s largest social media news and entertainment companies with 60mln followers and over 40bn video views in 2017.

Harrington and fellow entrepreneur Sam Bentley relaunched the site in 2014 and achieved revenues in excess of £10mln a year. The site is now owned by LADbible Group, which has over 120mln followers.

"We understand how to build a business and generate revenue in the new media space. We have a unique proposition, in an extraordinarily high growth area”, said Quinlan.

“On the back of revenue growth from pre-identified contracts in our agency consultancy division, we will roll-out a range of services, content and cutting-edge technology that target future generation audiences and establish a leading position in the new media sector.”

The firm’s executive chairman, David Sefton, said with the new business, the company was “committed” to achieving net positive free cash flow this year and that it would continue to “support the development of the stem cell services business” on a “scheduled, drip fed basis”.

He added that the new media marketing space was growing at “an unprecedented pace” with global mobile ad spend project to increase to US$212bn in 2021 from US$138bn in 2018.

“The skills and experience of the team in the new media marketing space, as shown through their track record at UNILAD, the world's largest social first publisher, can deliver an exciting and uniquely positioned business.”

Shares were up 75% at 0.68p.

-- Adds share price --

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Mon, 18 Mar 2019 08:00:00 +0000 https://www.proactiveinvestors.co.uk/companies/news/216617/widecells-shares-rocket-as-it-plans-to-become-iconic-labs-and-brings-in-former-unilad-execs-to-head-new-media-business-216617.html