Tremor International - Tremor Video Enhances Self-Service Capabilities
("Tremor" or the "Company")
Tremor Video Enhances Self-Service DSP Capabilities
The upgrade creates an enhanced user interface with advanced CRM tools, that both simplify and broaden the client experience across planning, execution and tracking video advertising campaigns.
These data-driven enhancements deliver a number of benefits including a more operationally efficient environment and more precise campaign planning and optimisation capabilities. The self-service platform also includes a campaign-centric, single-page design that allows for a seamless and intuitive user interface experience.
Advertisers will benefit from augmented audience discovery tools allowing them to access audience scale directly within the user interface in order to better strategise and locate new desired segments through expanded search capabilities.
This launch follows the artificial intelligence and machine-learning improvements to the DSP which have already been implemented, allowing it to evaluate high-value opportunities for brands and agencies to improve their cross-platform video and Connected TV campaign performance.
"The enhancement of the self-service capabilities of Tremor Video's DSP is a significant strategic development to our offering, as we believe it will provide an important growth engine in the Company's future development. It is crucial that we continue to innovate, as we operate in an ever-evolving market in which advertisers demand increased levels of flexibility, customisation and audience targeting capabilities, and this launch coupled with our recent AI and machine learning improvements to the DSP is testament to our ability to do so."
"Video is the fastest growing segment in digital advertising and the optimal format for advertisers to communicate their messages and we continue to ensure we are best positioned to capitalise on this ongoing growth."
For further information please contact
Tel: +972 3 545 3900
finnCap Ltd (Nominated Adviser)
Corporate Finance -
Tel: +44 (0)20 7220 0500
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Tel: +44 (0)20 7390 0230
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence-innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in
RhythmOne drives real business outcomes in multiscreen advertising. Its highly-ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners - and its influencer marketing offering fosters action and awareness by connecting brands with influencers who create and distribute branded content to engaged consumers.
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Quick facts: Tremor International Ltd
Market Cap: £170.04 m
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