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Seeing Machines Ltd - European OEM to showcase Seeing Machines DMS Tech

RNS Number : 0365Z
Seeing Machines Limited
08 January 2020

Press Release


European OEM to showcase Seeing Machines DMS Tech at CES



LAS VEGAS - 8 January 2020 - Seeing Machines, an industry leader in AI-powered driver monitoring system (DMS) technology, has collaborated with BMW Group to integrate its FOVIO driver monitoring technology into the BMW i Interaction EASE. This integration will be featured at CES 2020 at the BMW booth Tech East Outside Area.


The BMW i Interaction EASE leverages Seeing Machines' technology as a component of their innovative HMI (Human-Machine Interface) concept, visualized through a windshield projected Head-up Display (HUD).


Further, Seeing Machines' SVP of Fleet and Human Factors, Dr Mike Lenné, will be conducting daily presentations on BMW's CES booth from Wednesday through Friday. Dr Lenné will demonstrate the company's approach to driver monitoring technology through the lens of Human Factors Science, its role in developing Seeing Machines' core technology and its ability to enhance safety and convenience features in cars.


Seeing Machines' FOVIO driver monitoring technology uses advanced machine vision technology to precisely measure and analyze head pose, eyelid movements and eye gaze under a full spectrum of demanding lighting conditions, including through sunglasses. This data is processed to interpret driver attention state, focus, drowsiness and impairment levels to provide advanced driver assistance systems (ADAS) with critical inputs in real time.


DMS technology is set to become standard in most modern passenger cars for improved driver and semi-automated driving safety given recent direction from the European New Car Assessment Program (NCAP), the European Commission and the National Transportation Safety Board, and in an effort to curb distracted and drowsy driving and improve safety for pedestrians and passengers alike.


Seeing Machines CEO Paul McGlone commented, "BMW has continuously made passenger safety a priority. Seeing Machines is delighted to continue our partnership with the OEM as we drive improved safety across the industry with innovative driver monitoring technology."


Seeing Machines continues to grow as an automotive leader in DMS technology, having recently expanded partnerships with existing OEM customers.



About Seeing Machines (LSE: SEE), a global company founded in 2000 and headquartered in Australia, is an industry leader in vision-based monitoring technology that enable machines to see, understand and assist people. Seeing Machines' technology portfolio of AI algorithms, embedded processing and optics, power products that need to deliver reliable real-time understanding of vehicle operators. The technology spans the critical measurement of where a driver is looking, through to classification of their cognitive state as it applies to accident risk. Reliable "driver state" measurement is the end-goal of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS technology to drive safety for Automotive, Commercial Fleet, Off-road and Aviation. The company has offices in Australia, USA, Europe and Asia, and supplies technology solutions and services to industry leaders in each market vertical. www.seeingmachines.com

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Quick facts: Seeing Machines Ltd.

Price: 2.5

Market: AIM
Market Cap: £84.13 m

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