Parity Group PLC

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Market Cap:
£9.29 m
9.05 GBX
52 weeks high
52 weeks low

We're building a data positive world

Our business is based on a simple truth; without the right people doing the right things, the promise of data-driven transformation remains a dream. So we’re equipping organisations with the skills and knowhow to turn information into an effective and positive driver for change.

We have a vision to be part of a data positive world and to make this a reality, we put people at the heart of our business. It can be easy to forget that bold better decision-making is a people process; technology matters, but trusted human insights matter more. When you understand that data is really about human behaviour, you can clearly see the need to have the right people looking at it.

Our strength lies in understanding the relationships between people, data and technology. You’ll find we start every conversation by looking at what success looks like for you, your clients, service users and stakeholders.

This is exactly what we’ve been doing for more than 45 years, with some of the largest UK organisations. And it’s why our clients trust us to deliver data, people and organisational solutions to support their growth and drive positive change with their data

Data Solutions

Data: the currency of insights Overcome your challenges to drive positive change

At Parity we understand the currency of data and its true value in business decision making. We work with you to make sure it is exchanged effectively across your organisation in ways that are auditable, repeatable and fit for purpose.

Without proper data understanding organisations will struggle to know what data they have, find it difficult to bring data from different systems and services together to fuel analysis; and will be incapable of reaching one single source of the truth within their own data.  

We bring an in-depth understanding of data that will help your organisation overcome these challenges. Our experts will help you to: establish exactly what data you have and produce actionable insights that drive better decisions and operational efficiencies.

People Solutions

To unlock the power of your organisation you need to have the right people working in it.

We believe in uncovering the human side of data to truly transform organisations. Our business is based on a simple truth; without the right people doing the right things, the promise of data-driven transformation remains a dream.

We are passionate about finding the right people to fit your needs, we value relationships and we understand how important it is to have the best expertise in your organisation to transform individual and organisational performance.

We have introduced over 100,000 candidates into placements from central government to tech start-ups. They have delivered successful data, technology and transformation projects as permanent employees, contractors and on deliverable based contracts.

We want your business to succeed, and your people to flourish. To achieve this, we work hard to develop meaningful relationships with both clients and candidates, getting to understand your organisations culture, values and business goals to deliver a service tailored to you.

We work collaboratively with a consultative approach, understanding your business needs and company values to match the most talented people to your company, setting you up for long-term success.

Organisational Solutions

Can your people create a data-driven organisation?

Technology or data alone don’t deliver results – it’s always people who make the difference. We understand data and we understand people; and we’ll help you put the two together to build a data positive organisation.

Our services create a culture of data-driven decision-making, starting with a proven process that identifies how ready your people are to harvest, handle, analyse and apply data.

United Kingdom and Ireland

Board of directors

Matthew Bayfield - Chief Executive Officer

Having a wealth of experience in the IT and Data sector Matthew has successfully founded 5 start-up businesses with 3 taken through to trade sale. As well as held a senior position on the board of Ogilvy and Mather the world’s largest advertising agency.

John Conoley - Non-Executive Chairman

Over 30 years IT industry knowledge and significant executive and non-executive Board level experience of AIM listed businesses.

David Firth - Non-Executive Director

A wealth of experience in the people management and consultancy markets. Has held senior finance positions in public companies across a number of sectors.

Gerard Brandon - Non-Executive Director

Gerry brings a wealth of knowledge and expertise in leading AIM listed companies, both in senior executive and non-executive roles.

Roger Antony - Group Finance Director

Roger joined the Parity Group after qualifying as an accountant in 1997, and previously held managerial roles within a variety of listed entity finance departments.

Innovation Centre, Unit 5B
Catalyst, Queen’s Road, BT3 9DT
0208 171 1729

E: [email protected]

80 George Street,
EH2 3BU,
0131 553 9100

E: [email protected]

The Ministry, 2nd floor,
79-81 Borough Road
London, SE1 1DN
0208 171 1729

E: [email protected]

XYZ Building, 1st Floor,
2 Hardman Boulevard, Spinningfields,
Manchester, M3 3AQ
0161 976 6841

E: [email protected]

Nominated Advisor and Brokers

W H Ireland Limited
24 Martin Lane

Nominated Advisor and Brokers

W H Ireland Limited
24 Martin Lane

Key Shareholders Information as at 7 February 2020

Percentage of shares not in public hands is 34.81%

Nominated Advisor and Brokers

W H Ireland Limited
24 Martin Lane

Legal Advisors to the Company

Pinsent Masons
30 Crown Place


Grant Thornton UK LLP
30 Finsbury Square

Investor Relations

David Beck
Donhead Consultants
Tel: +44 7836 293 383


Equiniti Limited
Aspect House
Spencer Road
West Sussex
BN99 6DA