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Commercial agreement w/ major media agency network

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RNS Number : 3277K
mporium Group PLC
28 August 2019
 

28 August 2019

Mporium Group plc

("Mporium" or the "Group")

 

Commercial agreement with major media agency network

Providing in-game moment marketing for Global Rights Holder

Mporium Group plc (AIM: MPM), the technology firm delivering event-driven marketing, is pleased to announce a commercial agreement with the second largest media agency network in the world (the "Client").  Under the agreement, Mporium will run in-game moment marketing for a major global rights holder and OTT subscription service provider for the forthcoming 2019-2020 sports season.

After a successful launch campaign last season, the Client has chosen Mporium Sport's technology to continue the growth, scale and automation of in-game marketing opportunities across additional global markets for this global rights holder.

Mporium's Chief Executive, Tom Smith, commented:

 

"Following the recently completed restructuring of the Mporium business at the end of July, we are extremely pleased to announce this new contract for our sports division with another major rights holder. We look forward to seeing our technology deployed in helping the Client drive campaign performance through subscriber engagement and long-term subscriber growth."

 

- Ends -

 

Enquiries

 

Mporium:

020 3841 8411

Tom Smith, Chief Executive Officer

 

 

 

finnCap:

020 7220 0500

Henrik Persson / Kate Bannatyne (Corporate Finance)

Andrew Burdis (Corporate Broking)

 

 

Yellow Jersey PR:

020 3004 9512

Sarah Hollins

Joe Burgess

Annabel Atkins

 

 

 

Notes to editors

About Mporium

Mporium is a technology company at the forefront of the transformation in digital marketing. Mporium's proprietary technology enables advertisers, to identify and leverage moments when there are significant changes in the levels of consumer engagement.

Based in the UK, Mporium Group plc is quoted on AIM, the junior market of the London Stock Exchange plc.

www.mporium.com


This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.
 
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