07:00 Tue 29 Sep 2020
Mirada PLC - Commercial launch of Spanish Pay TV platform Zapi
Certain information contained within this announcement was deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014 ("MAR") and with the publication of this announcement, this information is now considered to be in the public domain.
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Mirada plc
("Mirada" or the "Company")
Commercial launch of new Pay TV platform "Zapi" in
Mirada (AIM: MIRA), a leading provider of integrated software solutions for Digital TV operators and broadcasters, is delighted to announce the commercial launch in
PMO is a company created by multiple Spanish local telecommunications services providers, which unifies the country's historic cable industry under a common Pay TV platform, aiming to become one of the foremost TV platforms in
The Zapi OTT service allows subscribers to watch content through an app for Smart TVs, laptops, and Android and iOS smartphones and tablets, but importantly, the Zapi OTT solution is being provided to customers on Android TV set top boxes (STBs), currently the most in-demand STBs within today's market. Utilising Mirada's custom launcher for Android TV, consumers will not only benefit from the market-leading features of Mirada's Iris technology, but also from the advantages of an Android STB solution, such as Google's Play store, with its wide variety of apps. Also, with the custom launcher being based on Mirada's Iris and Zapi's brand identities, rather than a generic user interface, both Zapi and Mirada will increase brand value.
This is Mirada's biggest European launch of its Iris solution with custom launcher for Android TV STBs, and, over time, is expected to reach at least 600,000 subscribers.
All the features of Mirada's Iris technology will be available across Zapi customers' devices, including content discovery, catch-up, start-over, timeshift, personalised recommendations, cloud DVR and more. PMO will also have access to valuable insights through LogIQ, Mirada's data analytics platform, crucial in improving operations and services and informing business strategy and market positioning.
This project is in line with Mirada's bring-your-own-device (BYOD) strategy, which focuses on providing the Iris multiscreen technology across all major consumer electronics devices in order to serve the ever-increasing demand for content on all platforms. Following the initial launch, Mirada will continue working to deploy PMO's OTT service across more devices.
José Luis Vázquez, CEO of Mirada plc, commented: "We are proud to announce yet another commercial launch of our Iris solution, this time with
Enquiries:
Mirada plc Gonzalo Babío, Finance Director
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+44 (0) 20 8187 1661 |
Newgate Communications
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+44 (0) 20 7653 9850 |
Allenby Capital Limited (Nominated Adviser & Broker) |
+44 (0) 20 3328 5656 |
About Plataforma Multimedia de Operadores
Plataforma Multimedia de Operadores is a new company, created by the main players of the historical cable industry in
About Mirada
Mirada is a leading provider of products and services for Digital TV Operators and Broadcasters. Founded in 2000 and led by CEO
Mirada's products and solutions, acclaimed for unparalleled flexibility and optimal time to market, have been deployed by some of the biggest names in digital media and broadcasting including Televisa, ATN International, Telefonica, BBC, Skytel and Orange. Headquartered in
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