Mirada PLC - Global pandemic causes surge in TV consumption
RNS Reach announcement
("Mirada" or the "Company")
Global pandemic causes stratospheric rise in TV consumption
Mirada's data compares consumption across its customers' pay TV services before and during the coronavirus crisis in the territories in which they operate, from
Between 1 February and 30 April, total linear TV (traditional, scheduled TV) consumption increased by 24%, with an 18% increase in average linear consumption between Monday and Friday. As expected during a global pandemic, part of this increase comes from the huge growth in consumption of linear news channels, which escalated by over 80% during the period. Meanwhile, the selection of premium linear channels opened up by Mirada's customers, to which consumers newly subscribed, saw more than a 170% increase in consumption.
Video on Demand (VoD) consumption across the pay TV operators' platforms increased by 41%, with a 32% increase in average VoD consumption between Monday and Friday. The data also revealed a significant increase in VoD consumption of children's content, which rose by 56%. The data showed that children are now watching more VoD content during the week, with a 79% increase in total consumption between Monday and Friday. Additionally, children's VoD content consumed on a tablet device increased by a staggering 122%, giving insight into the impact homeschooling has on viewing habits and screen time amongst children, with many parents seeming to have relaxed or implemented unlimited screen time policies.
As well as an unprecedented increase in consumption, the aggregated data, gathered by Mirada's analytics platform, also suggests a large shift amongst consumers towards purchasing additional TV content from Transactional Video on Demand (TVoD) catalogues, with purchases of one-off items of TVoD content increasing by 48%. With more audiences staying at home during the week, Mirada's customers saw a 49% increase in average TVoD purchases made across their platforms between Monday and Friday, increasing the proportion of monthly TVoD purchases made mid-week by 6%.
To see more of the data from Mirada and download the company's infographic "The impact of the COVID-19 crisis on TV consumption", please visit the Company's website at www.mirada.tv
"We therefore expected our data analytics platform to show an increase in consumption. However, our findings were truly extraordinary, particularly as TV operators might only expect to see a monthly variation in consumption of around 2%.
"We are delighted the data confirms the success of the initiatives taken by our customers, offering people more access to a variety of entertainment, which hopefully gives a welcome reprieve from the challenges of living in lockdown.
"It is interesting to consider the potential long-term impact recent lockdown measures will have on TV consumption, given they have introduced large numbers of consumers to pay TV services that might otherwise not have considered them."
- ENDS -
Gonzalo Babío, Chief Financial Officer
+44 (0) 207 868 2104
(AIM Nominated Adviser and Broker)
+44 (0) 207 653 9850
+44 (0) 20 3328 5656
Mirada is a leading provider of products and services for Digital TV Operators and Broadcasters. Founded in 2000 and led by CEO
Mirada's products and solutions, acclaimed for unparalleled flexibility and optimal time to market, have been deployed by some of the biggest names in digital media and broadcasting including Televisa, Telefonica, Sky,
About RNS Reach announcements
This is an RNS Reach announcement. RNS Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on RNS Reach.
This information is provided by RNS, the news service of the
Quick facts: Mirada PLC
Market Cap: £7.13 m
NO INVESTMENT ADVICE
The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...FOR OUR FULL DISCLAIMER CLICK HERE