Location Sciences - Contract
("Location Sciences" or the "Company")
Contract with InMarket
Location Sciences (AIM: LSAI), the leading location data verification company, announces that it has signed up the first customer to its Verify Audience platform. InMarket, the US leader in 360-degree consumer intelligence and real-time activation, has become the first-to-market in the US to buy verified local audiences and optimise cross-channel campaigns.
The agreement follows successful paid for tests across multiple agencies and suppliers completed in the first half of 2020. The Verify Audience platform allows brands, agencies and suppliers to check the validity of location based derived audience segments, a review of historical movements in contrast to Verify Proximity, which validates the real time locations of mobile devices as digital advertising campaigns are delivered. This, importantly, broadens the appeal of the Verify product suite to agencies, brands and suppliers, and gives Location Sciences access to the audience segment industry, which is a significant part of the overall location-based advertising market.
The new partnership will allow InMarket to offer its customers independently verified audience segments. The Verify third-party seal of quality, ensures InMarket's customers have a high level of confidence its target audiences will be reached and differentiates its product in a highly competitive marketplace.
InMarket will be the first company to use Location Sciences' independent audit process - which analyses the source, quality and accuracy of the location data used - to verify its suite of up to 1,000 location derived audiences. Location Sciences will audit each InMarket audience sold (on marketplaces or via managed service) to provide buyers complete transparency into the data quality and accuracy used to build them.
For further information please contact:
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via Milk & Honey PR
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Shore Capital (Nominated Adviser and Broker)
Tel: +44 (0)20 7408 4090
Peterhouse Capital (Joint Broker)
Tel: +44 (0) 20 7220 9791
Milk & Honey PR
Tel: +44 (0)20 3637 7310
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Location Sciences is the pre-eminent global location verification provider to the
The digital advertising market-place remains unregulated and un-monitored, with an estimated
InMarket is the leader in 360-degree consumer intelligence and real-time activation for thousands of major brands. Since 2010, InMarket has helped its partners to better understand who their customers are, why they make decisions and where to most effectively reach them. Through InMarket's location-based advertising suite, brands activate real-time digital advertising in the moments that matter, generating powerful results that outperform traditional digital advertising by 6.5x*. InMarket, awarded Best Mobile Marketing Platform at the 2019 Digiday Awards, has offices in
*Google Ads Mobile Benchmark for Average CTR, 2019, Moat Viewability
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