Proactiveinvestors United Kingdom Location Sciences Group PLC https://www.proactiveinvestors.co.uk Proactiveinvestors United Kingdom Location Sciences Group PLC RSS feed en Fri, 24 May 2019 06:18:01 +0100 http://blogs.law.harvard.edu/tech/rss Genera CMS action@proactiveinvestors.com (Proactiveinvestors) action@proactiveinvestors.com (Proactiveinvestors) <![CDATA[News - Ad giant JCDecaux turns to Location Sciences for accurate location data ]]> https://www.proactiveinvestors.co.uk/companies/news/220181/ad-giant-jcdecaux-turns-to-location-sciences-for-accurate-location-data-220181.html Billboard advertising giant JCDecaux UK is to use Location Sciences Group PLC’s (LON:LSAI) location data as it looks to make its customers’ campaigns “more impactful”.

JCDecaux will incorporate Location Sciences’ data into its wider dataset, helping it to verify the accuracy of location data signals in footfall, competitor and catchment area analysis.

READ: UK’s largest independent media agency signs up to use Location Sciences’ Verify platform

Location Sciences said the tie-up represented a “significant milestone” and underlined the value of its location data to the UK ad industry.

“JCDecaux UK is at the forefront of advertising innovation and we are thrilled to be powering their offer with quality location data,” said chief executive Mark Slade.

“We're seeing huge demand for transparency across the value chain. This partnership with JCDecaux demonstrates traction in the market and is further recognition of the accuracy and scale of our data.

“We look forward to working with this leading UK media owner to bring integrity to the location data marketplace.”

In afternoon trading, shares in the AIM-listed group were 4.5% higher at 3.45p.

 -- Adds share price --

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Tue, 14 May 2019 07:20:00 +0100 https://www.proactiveinvestors.co.uk/companies/news/220181/ad-giant-jcdecaux-turns-to-location-sciences-for-accurate-location-data-220181.html
<![CDATA[RNS press release - Location Sciences partners with JCDecaux UK ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190514070001_14072359/ Tue, 14 May 2019 07:00:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190514070001_14072359/ <![CDATA[RNS press release - Replacement - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190507160056_14065302/ Tue, 07 May 2019 16:00:56 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190507160056_14065302/ <![CDATA[Media files - Location Sciences' David Rae details big new deals with the7stars & SITO Mobile ]]> https://www.proactiveinvestors.co.uk/companies/stocktube/13199/location-sciences--david-rae-details-big-new-deals-with-the7stars--sito-mobile-13199.html Thu, 02 May 2019 15:50:00 +0100 https://www.proactiveinvestors.co.uk/companies/stocktube/13199/location-sciences--david-rae-details-big-new-deals-with-the7stars--sito-mobile-13199.html <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190502100712_14060811/ Thu, 02 May 2019 10:07:12 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190502100712_14060811/ <![CDATA[RNS press release - Issue of Equity and Director's Shareholding ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190502070004_14060213/ Thu, 02 May 2019 07:00:04 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190502070004_14060213/ <![CDATA[RNS press release - Result of AGM ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190501183331_14060081/ Wed, 01 May 2019 18:33:31 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190501183331_14060081/ <![CDATA[RNS press release - AGM Statement ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190501180715_14060068/ Wed, 01 May 2019 18:07:15 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190501180715_14060068/ <![CDATA[News - UK’s largest independent media agency signs up to use Location Sciences’ Verify platform ]]> https://www.proactiveinvestors.co.uk/companies/news/219458/uks-largest-independent-media-agency-signs-up-to-use-location-sciences-verify-platform-219458.html Locations Sciences Group PLC (LON:LSAI) shares jumped on Wednesday following news the firm is now working with the UK’s largest independent media agency to verify the accuracy and quality of its location-based advertising campaigns.

the7stars, which runs campaigns for huge global brands such as Papa Johns and Nintendo, has already enjoyed “excellent results” from using Verify – Location Sciences’ location verification product.

Simply put, Verify helps advertisers to make sure their campaigns are targeting the people and areas that they are supposed to be.

READ: LSAI unveils first supply-side partner for Verify

the7stars used the product in a recent ad campaign for Deliveroo to analyse the effectiveness of its proximity-targeted advertising.

This run showed that just 20% of campaign impressions were delivered to the correct locations. By removing the ‘bad actors’ identified by Verify, the7stars was able to increase accuracy to almost 90%.

Going forward, agency bosses are confident of achieving a benchmark of around 80% within a few days of launching campaigns.

“When location data is accurate, it is immensely powerful for agencies and their brands, and the7stars' clients can rest assured that their advertising budgets are being spent effectively,” said chief executive Mark Slade. “Increasing correctly targeted campaign impressions from 20% to 90% is significant and demonstrates huge value for the agency and its clients.”

the7stars founder and chief executive, Jenny Biggam, added: “We believe there is a missing standard and location verification should be added for all digital buys.”

High-quality sales

In afternoon trading, shares in Location Sciences soared 19.3% higher to 3.40p.

In a note to clients, analysts at ‘house’ broker Shore Capital commented: “Following the £2.95mln fundraising in November 2018, Verify was launched in the USA and is beginning to gain traction as evidenced by yesterday’s partnership with SITO Mobile.

"A new product, Verify Supply, an extension of the existing verification products, could provide a further revenue stream. We are forecasting strong increases in sales, most of which should be recurring, so are higher-quality in our view.”

 -- Adds analyst comment, updates share price --

 

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Wed, 01 May 2019 09:10:00 +0100 https://www.proactiveinvestors.co.uk/companies/news/219458/uks-largest-independent-media-agency-signs-up-to-use-location-sciences-verify-platform-219458.html
<![CDATA[RNS press release - Directorate change ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190501085821_14058983/ Wed, 01 May 2019 08:58:21 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190501085821_14058983/ <![CDATA[RNS press release - Verify the7stars Partnership ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190501070014_14058475/ Wed, 01 May 2019 07:00:14 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190501070014_14058475/ <![CDATA[RNS press release - AGM Statement ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190501070006_14058403/ Wed, 01 May 2019 07:00:06 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190501070006_14058403/ <![CDATA[News - Location Sciences unveils first supply-side partner for Verify data platform ]]> https://www.proactiveinvestors.co.uk/companies/news/219333/location-sciences-unveils-first-supply-side-partner-for-verify-data-platform-219333.html Location Sciences Group PLC (LON:LSAI) saw its shares jump higher on Tuesday as the location verification specialist revealed it has partnered up with US group SITO Mobile Ltd (NASDAQ:SITO), which will become the first data supplier to use Location’s Verify platform.

SITO uses big data to help brands target their adverts at particular groups and regions.

READ: LSAI targeting £2mln revenue from Verify this year

Although the quality of location data has improved over the years, marketers are still unsure of which data providers to trust.

That’s where Location Sciences comes in. Its Verify platform audits a company’s data and acts as a hallmark of quality for supply-side platforms such as SITO.

With the Location Sciences seal of approval, SITO will now be able to show potential advertisers and agencies that the location data it uses has been verified by an independent third party.

“We are excited that SITO Mobile has made this important move,” said Location Sciences chief executive Mark Slade.

“Having a top-tier location data provider like SITO utilise a third-party verification platform is the only way to bring transparency and trust to the industry.”

SITO’s head of marketing, Bruce Rogers, added: “Our first priority is to ensure that our brands know that our data is accurate, which is why we are excited to be the first to have our data 'Verify Certified' for our clients.”

Verify Supply launched

As part of the tie-up, Location Sciences is also launching Verify Supply – its pre-bid location supply product which gives marketers the ability to buy pre-certified location inventory.

The platform is powered by machine learning algorithms, helping demand supply platforms and mobile specialists to detect fraudulent signals and app publishers with questionable data.

“This is a natural extension to our existing verification products, providing an independent hallmark of quality to media inventory suppliers with the objective of bringing trust back into the industry,” said Location Sciences' CEO Slade.

“It's great to be working with such a transparent location specialist and it's no surprise that the companies that back independent verification tend to be the best in market.”

In afternoon trading, shares in Location Sciences were 7.6% higher at 2.85p.

 -- Adds share price --

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Tue, 30 Apr 2019 07:44:00 +0100 https://www.proactiveinvestors.co.uk/companies/news/219333/location-sciences-unveils-first-supply-side-partner-for-verify-data-platform-219333.html
<![CDATA[RNS press release - Partnership with SITO Mobile Ltd ("SITO") ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190430070004_14056244/ Tue, 30 Apr 2019 07:00:04 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190430070004_14056244/ <![CDATA[Media files - Location Sciences 'a leader in location verification' in multi-billion pound market ]]> https://www.proactiveinvestors.co.uk/companies/stocktube/12941/location-sciences--a-leader-in-location-verification--in-multi-billion-pound-market-12941.html Wed, 10 Apr 2019 11:25:00 +0100 https://www.proactiveinvestors.co.uk/companies/stocktube/12941/location-sciences--a-leader-in-location-verification--in-multi-billion-pound-market-12941.html <![CDATA[RNS press release - Advisory Panel Appointment ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190408085851_14032246/ Mon, 08 Apr 2019 08:58:51 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190408085851_14032246/ <![CDATA[RNS press release - Notice of Annual General Meeting ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190405070005_14029987/ Fri, 05 Apr 2019 07:00:05 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190405070005_14029987/ <![CDATA[Media files - Location Sciences hails its anti-fraud weapon in the ad tech market ]]> https://www.proactiveinvestors.co.uk/companies/stocktube/12816/location-sciences-hails-its-anti-fraud-weapon-in-the-ad-tech-market-12816.html Tue, 02 Apr 2019 08:40:00 +0100 https://www.proactiveinvestors.co.uk/companies/stocktube/12816/location-sciences-hails-its-anti-fraud-weapon-in-the-ad-tech-market-12816.html <![CDATA[News - Location Sciences expects Verify ad-fraud platform to ‘make big waves in 2019’ ]]> https://www.proactiveinvestors.co.uk/companies/news/217719/location-sciences-expects-verify-ad-fraud-platform-to-make-big-waves-in-2019-217719.html Location Sciences Group PLC (LON:LSAI) expects its ad fraud detection technology to make “significant waves” in the digital advertising industry this year.

Verify was launched in the UK last summer and, simply put, it helps brands to make sure their campaigns are targeting the people and areas that they are supposed to be.

READ: Location Sciences upbeat as ad-fraud tech impresses at trade show

Sales were modest at £54,000 in 2018, but Location Sciences expects that figure to surge this year as more companies move to ensure their ads aren’t being ‘viewed’ by a click farm in Thailand when they should be appearing in front of people in Cambridge, for example.

The recent launch in the US should also drive growth in 2019, a year when digital ad spend has been tipped to surpass US$130bn.

“With Verify we intend to make significant waves in the ad-tech market. There is a huge market opportunity here and our key differentiators set us apart,” said chief executive Mark Slade.

“Our only purpose is to provide verification services to our clients. We are uniquely positioned to be the kitemark in the location-based advertising industry, bringing trust, integrity and transparency back to brands.

He added: “All these things combined set Location Sciences up for a successful 2019.”

Insights drives 2018 growth

Group revenue jumped by 59% to £752,000 in the 12 months ended 31 December (2017: £471,993), driven by a 519% rise in like-for-like sales in Location Sciences’ Insights business.

That arm of the company analyses mobile data to help companies work out how effective their ad campaigns have been in getting people into their stores. It is currently the largest part of the group although Verify is expected to dwarf it come 2020.

 The sharp rise in revenue combined with a 61% drop in administrative costs meant loss per share reduced “significantly” to 0.98p in 2018, compared with a loss of 4.92p a share a year earlier.

Location Sciences finished the year with £2.62mln of cash in the bank (2017: £1.14mln) after raising £3.36mln from investors during 2018.

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Tue, 02 Apr 2019 07:42:00 +0100 https://www.proactiveinvestors.co.uk/companies/news/217719/location-sciences-expects-verify-ad-fraud-platform-to-make-big-waves-in-2019-217719.html
<![CDATA[RNS press release - Change of AIM Rule 26 Website ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190402070501_14024644/ Tue, 02 Apr 2019 07:05:01 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190402070501_14024644/ <![CDATA[RNS press release - Annual Financial Report ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190402070012_14024537/ Tue, 02 Apr 2019 07:00:12 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190402070012_14024537/ <![CDATA[News - Location Sciences targeting £2mln revenue from Verify in 2019 ]]> https://www.proactiveinvestors.co.uk/companies/news/217784/location-sciences-targeting-2mln-revenue-from-verify-in-2019-217784.html  

What it does

Until last year, Location Sciences Group PLC (LON:LSAI) – or Proxama, as it was formerly known – was focused on digital payments and proximity marketing.

But under new chief executive Mark Slade, who took the top job towards the end of 2017, and new finance boss David Rae, the company has transformed into a location intelligence specialist.

It has two main divisions: Insights and Verify. UK Insights is the currently the bigger of the two but Verify’s revenues are expected to dwarf those of UK Insights in 2019.

The first product, Insights, gives advertisers a whole range of data on how effective an ad has been in getting people into shops.

Kitchen maker Wren, for example, uses it to link footfall at its stores with its marketing activity.

It is also useful for companies that are looking to open new stores. They can use the platform to analyse footfall and select a location based on that.

The platform has more than 40bn datapoints, so there are plenty of other uses for clients, including audience and competitor analysis.

Verify is the focus going forward, though. It’s the world’s first independent location verification product that is looking to clamp down on ad fraud, which costs advertisers an estimated US$51mln every day.

It was launched last summer in the UK and earlier this year in the US, and, simply put, it helps brands to make sure their campaigns are targeting the people and areas that they are supposed to be.

 

How it’s doing

Group revenue jumped by 59% to £752,000 in the 12 months ended 31 December (2017: £471,993), driven by a 519% rise in like-for-like sales in Location Sciences’ Insights business.

Verify sales were more modest at £54,000 last year, although that figure is expected to swell significantly during 2019.

The sharp rise in revenue combined with a 61% drop in administrative costs meant loss per share reduced “significantly” to 0.98p in 2018, compared with a loss of 4.92p a share a year earlier.

Location Sciences finished the year with £2.62mln of cash in the bank (2017: £1.14mln) after raising £3.36mln from investors during 2018.

 

Blue sky

Insights is currently Location Sciences’ money-maker, but Verify’s sales are set to dwarf it in 2019, especially after the latter’s recent launch across the pond.

Management are confident of bringing in £900,000 worth of Insight sales, but they are hoping Verify will hit £2mln this year.

Nine companies have adopted Verify, including Deliveroo and Nandos in the UK, but bosses want to see this figure jump to 50 come the end of 2019. They also want to have verified at least 1bn ad impressions.

Location currently works on the brand-side of advertising, but over the longer-term, it wants to establish itself as a hallmark of quality for supply-side platforms where the ads are actually featured.

With the Location Sciences seal of approval, they will be able to show potential advertisers and agencies that they use location data that has been verified by an independent third party.

The target is to have six major suppliers become Verify-accredited in 2019.

 

What the boss is saying

“With Verify we intend to make significant waves in the ad-tech market. There is a huge market opportunity here and our key differentiators set us apart,” said chief executive Mark Slade.

"The company's independence is extremely important as we strive to become the default choice for location-based ad campaign authentication.

“Being a highly talented relatively small team means that we can react to our customers' requirements rapidly and always deliver client-oriented outcomes.

 “We are also media-agnostic, meaning that we do not sell media or own any media assets. For our customers, this means there is no conflict of interest. Our only purpose is to provide verification services to our clients.

“We are uniquely positioned to be the kitemark in the location based advertising industry, bringing trust, integrity and transparency back to brands.”

 He concluded: “All these things combined set Location Sciences up for a successful 2019.”

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Tue, 02 Apr 2019 07:00:00 +0100 https://www.proactiveinvestors.co.uk/companies/news/217784/location-sciences-targeting-2mln-revenue-from-verify-in-2019-217784.html
<![CDATA[Media files - Location Sciences Group CEO outlines strategy and growth plans ]]> https://www.proactiveinvestors.co.uk/companies/stocktube/12539/location-sciences-group-ceo-outlines-strategy-and-growth-plans-12539.html Mon, 11 Mar 2019 09:56:00 +0000 https://www.proactiveinvestors.co.uk/companies/stocktube/12539/location-sciences-group-ceo-outlines-strategy-and-growth-plans-12539.html <![CDATA[RNS press release - Change of Registered Office ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190212174703_13967059/ Tue, 12 Feb 2019 17:47:03 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190212174703_13967059/ <![CDATA[News - Location Sciences upbeat as anti-fraud platform impresses at trade show ]]> https://www.proactiveinvestors.co.uk/companies/news/213709/location-sciences-upbeat-as-anti-fraud-platform-impresses-at-trade-show-213709.html Geographical profiling specialist Location Sciences Group PLC (LON:LSAI) has made a good start to 2019 with an especially strong interest in its Verify anti-fraud service.

Verify, a platform that checks that data about consumers’ locations is bonafide, was soft-launched at the CES show in Las Vegas in January.

READ: Location Sciences brings big data to bear on consumer movements

Paid-for trials are now underway with US brands, agencies and location intelligence data providers, said Location Sciences, with the expectation they will lead to lead to "always-on" contracts.

Mark Slade, Location Sciences' chief executive, said: "The speed at which brands and agencies in the US are willing to test Verify demonstrates both the awareness of location ad-fraud and the need for full transparency across their location-based advertising campaigns.

“The traction and interest in this new disruptive technology set us up for an extremely positive year ahead."

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Thu, 31 Jan 2019 08:44:00 +0000 https://www.proactiveinvestors.co.uk/companies/news/213709/location-sciences-upbeat-as-anti-fraud-platform-impresses-at-trade-show-213709.html
<![CDATA[RNS press release - Directorate Change ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190131070012_13952746/ Thu, 31 Jan 2019 07:00:12 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190131070012_13952746/ <![CDATA[RNS press release - Trading Update ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190131070003_13952638/ Thu, 31 Jan 2019 07:00:03 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20190131070003_13952638/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181217175803_13906883/ Mon, 17 Dec 2018 17:58:03 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181217175803_13906883/ <![CDATA[RNS press release - Result of Open Offer ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181213143000_13903077/ Thu, 13 Dec 2018 14:30:00 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181213143000_13903077/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181210144827_13898018/ Mon, 10 Dec 2018 14:48:27 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181210144827_13898018/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181203120338_13889162/ Mon, 03 Dec 2018 12:03:38 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181203120338_13889162/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181203115619_13889084/ Mon, 03 Dec 2018 11:56:19 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181203115619_13889084/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181129103043_13885203/ Thu, 29 Nov 2018 10:30:43 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181129103043_13885203/ <![CDATA[RNS press release - Admission of Shares, Voting Rights and Options ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181129102024_13885178/ Thu, 29 Nov 2018 10:20:24 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181129102024_13885178/ <![CDATA[RNS press release - Completion of Placing to Raise £2.76 Million ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181126140003_13880570/ Mon, 26 Nov 2018 14:00:03 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181126140003_13880570/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181126100003_13879999/ Mon, 26 Nov 2018 10:00:03 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181126100003_13879999/ <![CDATA[RNS press release - Placing, Open Offer and Trading Update ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181126070007_13879415/ Mon, 26 Nov 2018 07:00:07 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181126070007_13879415/ <![CDATA[RNS press release - Completion of Share Consolidation ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181123082739_13878401/ Fri, 23 Nov 2018 08:27:39 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181123082739_13878401/ <![CDATA[RNS press release - Result of General Meeting and Share Consolidation ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181121094525_13875387/ Wed, 21 Nov 2018 09:45:25 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181121094525_13875387/ <![CDATA[RNS press release - US Sales Team Established for Verify ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181119070006_13871055/ Mon, 19 Nov 2018 07:00:06 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181119070006_13871055/ <![CDATA[RNS press release - Updated regarding Proposed Share Consolidation ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181119070004_13870972/ Mon, 19 Nov 2018 07:00:04 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181119070004_13870972/ <![CDATA[News - Location Sciences brings big data to bear on consumer movements ]]> https://www.proactiveinvestors.co.uk/companies/news/208727/location-sciences-brings-big-data-to-bear-on-consumer-movements-208727.html Black Friday is approaching and retailers will be keen to maximise sales with highly targeted advertising throughout the weekend-long bargain fest.

That will make it an equally busy time for Location Sciences Group PLC (LON:LSAI).

WATCH: Location Sciences Group offering new 'Verify' solution to tackle advertising fraud

The AIM-listed business has built a platform that gives advertisers a whole range of data on how effective an ad has been in getting people into shops.

Products cover out of home ads (posters), digital promotions on smartphones and tablets, raw data on consumer movements or reports with insights and analysis.

Kitchen maker Wren, for example, uses it to link footfall at its stores with its marketing activity.

Wren was one of the first high street names to sign for the platform.

In October, location planning giant CACI also signed a twelve-month contract to help clients find the best sites for new premises.

Agencies, too, are using the platform.

Talon, the UK’s largest out-of-home/ poster ad planning agency, has just agreed on a two-year contract.

Data crunch

Mark Slade, Location Sciences’ chief executive, says it is at the cutting edge of the location data and insights industry, something which would not have been possible 3-4 years ago due to the prohibitive cost of processing data.

But with cloud-based servers and virtual networks, those costs have tumbled.

Location Sciences’ platform analyses the location of millions of people through their mobile phones and crunches the data through cloud-based servers.

Next time you download an app and are asked permission for your position to be recorded, that is the information Location Sciences uses for its services.

Consent has to be given by the individual, hence the prompt, but in return, an app can usually be downloaded for free.

Location Sciences will pay the app owner for the information, which is then analysed and supplied to the advertiser or agency.

Thirty billion datapoints

At present, Location Sciences has thirty billion data points it can access and is adding two billion more every month from 5.3mln mobile phones.

That requires some serious number-crunching and Slade says artificial intelligence is at the heart of what it does.

“Our business is a combination of big data, processing power, analytics and machine learning/artificial intelligence,“ he says.

Indeed, the newness of the business means Location Sciences is probably the UK market leader, says Slade though he admits the whole concept is still in the fledgeling stages.

Identifying ad fraud

Slade, though, has global ambitions, not least for the Verify product that was launched in May.

This is designed to tackle the thorny issues of advertising fraud, which has burgeoned with growth in mobile phones and digital adverts.

Click-farms and bots to boost viewers among the most common forms and all told fraud is costing the industry US$50mln per day.

Verify uses machine learning and pattern recognition to detect instances of location fraud.

The product is a highly scalable platform with the potential for the global application that can be a real success and have a dramatic impact on revenues and profitability, Slade believes.

Sales on the up

Although the location data was part of the former Proxama, Location Sciences PLC is, in essence, a start-up and revenues are growing rapidly.

At September, the run rate was £70,000 per month with a target of £702,000 pencilled in for the full year.

Hitting that target will depend on how the Black Friday and Christmas periods pan out, but next year market forecasts are for surge upwards to more than £2.2mln.

After all the troubles that accompanied Proxama in recent years, some caution by investors is perhaps understandable.

Slade, though, says the disposal of most of that business has put it back on an even keel and if the growth comes through as he expects, a re-rating would seem inevitable.

The share price is a modest 0.24p, which values the group at about £5mln or just 2.3 times expected sales in 2019.

Big data in location space

A consolidation has been proposed to give the share price a more sensible base, a suggestion that presumably came from the experienced board, which includes CFO David Rae who has built and sold numerous businesses.

Location Sciences raised £412,000 for the launch of Verify but if the plans pan out as planned raising more should not be an issue.

Slade stays away from using artificial intelligence to describe what it does – “The buzzword at present” - but concedes it is the bedrock of the business.

“We are a real big data business in the location space.”

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Wed, 07 Nov 2018 11:00:00 +0000 https://www.proactiveinvestors.co.uk/companies/news/208727/location-sciences-brings-big-data-to-bear-on-consumer-movements-208727.html
<![CDATA[RNS press release - Publication of Circular and Notice of GM ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181102070003_13852416/ Fri, 02 Nov 2018 07:00:03 +0000 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181102070003_13852416/ <![CDATA[Media files - Location Sciences Group offering new 'Verify' solution to tackle advertising fraud ]]> https://www.proactiveinvestors.co.uk/companies/stocktube/11059/location-sciences-group-offering-new-verify-solution-to-tackle-advertising-fraud-11059.html Wed, 31 Oct 2018 12:34:00 +0000 https://www.proactiveinvestors.co.uk/companies/stocktube/11059/location-sciences-group-offering-new-verify-solution-to-tackle-advertising-fraud-11059.html <![CDATA[News - Location Sciences seeks out another long-term contract ]]> https://www.proactiveinvestors.co.uk/companies/news/207277/location-sciences-seeks-out-another-long-term-contract-207277.html Mobile location data specialist Location Sciences Group PLC (LON:LSAI) has signed a two-year deal with Talon, the UK’s leading out of home (OOH) planning and buying agency.

Under the terms of the deal, Location Sciences will provide Talon’s clients – including McDonald’s, Sony and Google – with insights into the impact of their OOH ad campaigns.

READ: Location Sciences narrows losses as revenues rise

It is the second long-term contract the company has signed this month, having bagged a deal with European marketing agency CACI.

Location Sciences said the latest deal was “further proof” of its evolving business model, with the company reaching a monthly revenue run rate of more than £70,000 in September, more than two-thirds of which was generated from recurring or repeat revenue streams.

I am delighted to announce this contract with Talon, a leading player within the OOH marketing space,” said chief executive Mark Slade.

“Talon utilises the latest technologies in its cutting-edge OOH communications and its choice of Location Sciences pays testament to the quality of our offering.”

Shares opened higher initially, before falling back and were down 2% to 0.024p in mid-morning trade.

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Wed, 17 Oct 2018 10:20:00 +0100 https://www.proactiveinvestors.co.uk/companies/news/207277/location-sciences-seeks-out-another-long-term-contract-207277.html
<![CDATA[RNS press release - Contract with Talon Outdoor Limited ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181017070004_13831379/ Wed, 17 Oct 2018 07:00:04 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181017070004_13831379/ <![CDATA[RNS press release - Update on Shareholder Engagement Event ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181016070003_13829595/ Tue, 16 Oct 2018 07:00:03 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181016070003_13829595/ <![CDATA[RNS press release - Contract with CACI Limited ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181003070002_13813990/ Wed, 03 Oct 2018 07:00:02 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20181003070002_13813990/ <![CDATA[RNS press release - Change of Registered Office ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20180918070006_13793975/ Tue, 18 Sep 2018 07:00:06 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20180918070006_13793975/ <![CDATA[RNS press release - Holding(s) in Company ]]> https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20180914123039_13791658/ Fri, 14 Sep 2018 12:30:39 +0100 https://www.proactiveinvestors.co.uk/companies/rns/8261/LSE20180914123039_13791658/