The global market for video game software is $109bn and is forecast to grow to $129bn by 2020 *. The Group believes that there is a fundamental imbalance between very large, global games companies and the many hundreds of small, highly specialised service companies that support them territory by territory.
We believe that games companies will outsource further as they seek to remain lean and agile to adapt to a fast moving and complex environment whilst focusing on their core capabilities of developing games. As international demand for video games rises, Keywords believes it can build on its existing strong reputation in the industry by demonstrating that it has the breadth of geographical footprint, capacity and expertise for leading games companies to outsource to Keywords in a deeper and more strategic manner.
While continuing to deliver strong organic growth, the Group is playing a leading role in the consolidation of the highly-fragmented games services industry through selective acquisitions of complementary businesses. We believe that there is clear opportunity for Keywords to build on its existing relationships with many of the major games companies by extending its services offering and geographical footprint to create an integrated, global video games services platform.
Video games are the most interactive of all content types creating complexity in production and support that requires specific expertise. In mastering these challenges, Keywords believes it is well placed to benefit from a broader trend of many different types of content becoming more interactive. Gamification of learning materials is well documented and virtual and augmented reality, in particular, are being used in many industries including retail, training, architecture, theme parks, museums and the military to create compelling experiences and enhanced simulations. Keywords has the know-how and the range of services that will enable these industries to outsource the essential elements of the development of such experiences using game engines.
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